Zipper Wallet

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

485K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

1.8%

Market size, estimated

$188Ka year

Peak month

December2.0× the quietest month

Top search term

mens zipper wallets57K searches a year

Listings sell for $21.59 on average, from $7.49 to $37.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.59 that is $2K to $5K a year per listing.

Average price

$21.59inside the $15 to $100 sweet spot

Price range

$7.49–$37.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #472 within Wallets, Card Cases & Money Organizers. It carries 2,675 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#472in Wallets, Card Cases & Money Organizers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,675per listing

Listings tracked

43

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months