Zip Wallet

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

568K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

0.6%

Market size, estimated

$124Ka year

Peak month

December1.8× the quietest month

Top search term

fossil wallet women204K searches a year

Listings sell for $35.76 on average, from $8.38 to $149.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $35.76 that is $0 to $4K a year per listing.

Average price

$35.76inside the $15 to $100 sweet spot

Price range

$8.38–$149.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #318 within Wallets, Card Cases & Money Organizers. It carries 4,347 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#318in Wallets, Card Cases & Money Organizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

4,347per listing

Listings tracked

128

25 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months