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Zip Up Hoodie Women

soft demand (-42.1% this quarter) — Zip Up Hoodie Women doesn't clear our bar today.

Flapen Score

43
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Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45

Market size 62Growth 4Conversion 5Competition 80Returns 15Price range 85Avg price 95Brand share 27Review moat 19Quality gap 63
This niche Category average · 16,930 niches

Is Zip Up Hoodie Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zip Up Hoodie Women is a $548K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Zip Up Hoodie Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.1% over the last 90 days and 0.4% of searches end in a purchase.

$548K

revenue / yr

Units sold / yr25K
Search volume / yr-42.1%5.5M
Conversion rate0.4%
Avg price$22.99

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers15 · 23
Top-5 product click share35%
Open market11%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement96%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews14,886

Top Zip Up Hoodie Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$22K$44K$66K$88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

9%

  • Amazon Essentials34%
  • PRETTYGARDEN19%
  • Hanes19%
  • Trendy Queen14%
  • GIVON3%
  • Dnzzs3%
  • Open — no brand owns it (9 brands, 9%)

Zip Up Hoodie Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.5MCVR0.4%Products45Brands15Top 5 Brands89%OOS Rate1.8%Rating4.4★Reviews14,886Avg BSR#100
400K300KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top Zip Up Hoodie Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zip up hoodie women1.4M/yr
  • womens zip up hoodies430K/yr
  • zip up sweatshirt women207K/yr
  • womens zip up hoodie226K/yr
  • womens zip up sweatshirt162K/yr
  • womens hoodies zip up170K/yr
  • sweat shirts for womens349K/yr
  • zip up jackets for women153K/yr
  • graphic sweatshirts for women371K/yr
  • womens oversized sweatshirt339K/yr

What reviews say buyers love and hate about Zip Up Hoodie Women

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Size-Overall13%

True fit

Comfort-Overall12%

So comfortable

Soft Feel10%

Comfy and soft

Quality-Overall10%

Great Quality & Color - Size Up One Size

Weight Light7%

Lightweight and comfortable

What buyers complain about

53% of reviews
Size-Overall19%

Not a good fit

Thickness9%

Very short and thin material

Quality-Overall5%

Overall, cheap product

Arm Fit4%

Arms run small

Material Quality4%

Cheap material

Zip Up Hoodie Women return rate & reasons

Why buyers send it back, as a share of all return requests.

7.9%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Thin
8%
3Material Quality
7%
4Sleeve Fit
5%
5Color
3%

Common Zip Up Hoodie Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zip Up Hoodie Women 43/100 on Amazon United States — Skip it. The niche generates $548K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -42.1% over the last 90 days.
Search demand for Zip Up Hoodie Women on Amazon United States peaks in Jan–Oct–Nov–Dec, where the busiest month runs 5.1× the quietest.