Is zip up hoodie women profitable to sell on Amazon United States?

The niche generates $548K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (43/100).

How competitive is the zip up hoodie women niche?

15 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in zip up hoodie women?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 7.9% — above our launch gate.

When does demand for zip up hoodie women peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the zip up hoodie women niche?

Listings span $9.58–$54.03; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 14,886 reviews — the moat a new listing must climb.

zip up hoodie women

Skip it

Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$22.99

avg listing price — sweet spot $15–$100

Price range

Great$9.58–$54.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$548K

$548K/yr · 5.5M searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad14,886.27

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.1%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, zip up hoodie women is a $548K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

zip up hoodie women market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $460K–$575K; units × avg price
Conversion rate: 0.4%
Avg BSR: #100
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 1.8%
Avg brand age: 35 months
Avg seller age: 134 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

Amazon Essentials34%
PRETTYGARDEN19%
Hanes19%
Trendy Queen14%
GIVON3%
Dnzzs3%
Open — no brand owns it (9 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top zip up hoodie women search terms

zip up hoodie women1.4M/yr -23.8%0.3% conv.
womens zip up hoodies430K/yr -24.1%0.3% conv.
zip up sweatshirt women207K/yr +16.8%0.2% conv.
womens zip up hoodie226K/yr -3.7%0.2% conv.
womens zip up sweatshirt162K/yr -8.5%0.2% conv.
womens hoodies zip up170K/yr +4.5%0.2% conv.
sweat shirts for womens349K/yr -62.2%0.1% conv.
zip up jackets for women153K/yr -24.2%0.1% conv.
graphic sweatshirts for women371K/yr -74.5%0.0% conv.
womens oversized sweatshirt339K/yr -73.2%0.0% conv.

All search terms

Top zip up hoodie women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)

PRETTYGARDEN$29.624.5★2,904 rev

Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black Large

Amazon Essentials$14.894.4★12,992 rev

Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M

Trendy Queen$28.364.4★6,535 rev

Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large

Amazon Essentials$14.224.4★12,992 rev

Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US

Hanes$14.594.2★59,813 rev

Newest

by launch date

Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium

Dnzzs$54.03113 rev

1y ago

LYHIPSS Womens Oversized Lightweight Hoodies for Women Full Zip Up Long Sleeve Drawstring Jackets Grey Blue

LYHIPSS$25.67682 rev

2y ago

Trendy Queen Womens Full Zip Up Hoodie Lightweight Cropped Sweatshirt Fall Outfits Slouchy Drop Shoulder Comfy Travel Casual Gym Workout Athletic Jackets Winter Fashion Maternity Clothes 2026 Grey M

Trendy Queen$27.621,165 rev

3y ago

Trendy Queen Womens Zip Up Hoodies Jackets Cropped Sweatshirts Fleece Fall Outfits Casual Comfy Y2k Tops Winter Clothes 2026 Grey M

Trendy Queen$28.172,554 rev

3y ago

Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Coral Pink XX-Large

Amazon Essentials$15.2312,992 rev

3y ago

What buyers say about zip up hoodie women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“True fit”

Comfort-Overall12%

“So comfortable”

Soft Feel10%

“Comfy and soft”

Quality-Overall10%

“Great Quality & Color - Size Up One Size”

Weight Light7%

“Lightweight and comfortable”

Color5%

“Great color”

Warmth5%

“It keeps you warm”

Value For Money4%

“Worth it”

Material Quality4%

“good quality and thick material”

Thickness3%

“Thick material”

What buyers complain about

Size-Overall19%

“Not a good fit”

Thickness9%

“Very short and thin material”

Quality-Overall5%

“Overall, cheap product”

Arm Fit4%

“Arms run small”

Material Quality4%

“Cheap material”

Sleeve Fit4%

“Tight sleeves”

Zipper Quality3%

“Zipper broke”

Wrinkles2%

“Wrinkles”

Color2%

“I am SO disappointed in the color”

Thin2%

“Thin material”

Top return reasons

Size-Overall51%

Thin8%

Material Quality7%

Sleeve Fit5%

Color3%

Length3%

Chest Fit3%

Waist Fit3%

Advertised Vs Actual Product2%

Arm Fit2%

Common questions

Is zip up hoodie women profitable to sell on Amazon United States?: The niche generates $548K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (43/100).
How competitive is the zip up hoodie women niche?: 15 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in zip up hoodie women?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 7.9% — above our launch gate.
When does demand for zip up hoodie women peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the zip up hoodie women niche?: Listings span $9.58–$54.03; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 14,886 reviews — the moat a new listing must climb.

zip up hoodie women

zip up hoodie women market data

Competition & brand share

Demand & seasonality

Top zip up hoodie women search terms

Top zip up hoodie women products on Amazon

Top sellers

Newest

Trending

What buyers say about zip up hoodie women

What buyers love

What buyers complain about

Top return reasons

Common questions

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