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Zip Up Hoodie Men

soft demand (-43.6% this quarter) — Zip Up Hoodie Men doesn't clear our bar today.

Flapen Score

42
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Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45

Market size 60Growth 3Conversion 8Competition 81Returns 27Price range 88Avg price 95Brand share 34Review moat 17Quality gap 40
This niche Category average · 16,930 niches

Is Zip Up Hoodie Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zip Up Hoodie Men is a $495K/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Zip Up Hoodie Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.6% over the last 90 days and 0.6% of searches end in a purchase.

$495K

revenue / yr

Units sold / yr30K
Search volume / yr-43.6%3.1M
Conversion rate0.6%
Avg price$24.93

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers20 · 78
Top-5 product click share34%
Open market15%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement92%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews19,079

Top Zip Up Hoodie Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$15K$30K$45K$59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

78

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

13%

  • Amazon Essentials48%
  • Hanes23%
  • Fruit of the Loom9%
  • Carhartt3%
  • QOSOQ3%
  • LAIWANG2%
  • Open — no brand owns it (14 brands, 13%)

Zip Up Hoodie Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR0.6%Products61Brands20Top 5 Brands85%OOS Rate3.1%Rating4.5★Reviews19,079Avg BSR#499
150K100KSpike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Top Zip Up Hoodie Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zip up hoodie men906K/yr
  • mens zip up hoodie577K/yr
  • mens hoodies zip up236K/yr
  • hoodies for men zip up136K/yr
  • black zip up hoodie men118K/yr
  • full zip hoodies for men121K/yr
  • zipper hoodies for men118K/yr
  • mens zip up sweatshirt76K/yr
  • zip hoodies for men90K/yr
  • mens zipper hoodie80K/yr

What reviews say buyers love and hate about Zip Up Hoodie Men

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Size-Overall19%

Sizing was spot on

Quality-Overall13%

surprisingly higher quality than I expected

Value For Money11%

Best Deal

Comfort-Overall10%

Nice and comfortable

Warmth8%

Thick and warm

What buyers complain about

62% of reviews
Size-Overall22%

WAY TOO SMALL

Quality-Overall10%

Quality is cheap

Pockets/Compartments7%

The pockets a ridiculously small and unusable

Thickness6%

A little thicker than a t-shirt

Material Quality5%

Cheap Material

Zip Up Hoodie Men return rate & reasons

Why buyers send it back, as a share of all return requests.

4.9%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Material Quality
4%
3Sleeve Fit
4%
4Color
4%
5Chest Fit
3%

Common Zip Up Hoodie Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zip Up Hoodie Men 42/100 on Amazon United States — Skip it. The niche generates $495K/yr across 61 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -43.6% over the last 90 days.
Search demand for Zip Up Hoodie Men on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 6.1× the quietest.