zip up hoodie men
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.93avg listing price — sweet spot $15–$100
Price range
Great$10.69–$58.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Good$495K$495K/yr · 3.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad19,079.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, zip up hoodie men is a $495K/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
zip up hoodie men market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $623K–$748K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #499
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.1%
- Avg brand age
- 42 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
78
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
13%
- Amazon Essentials48%
- Hanes23%
- Fruit of the Loom9%
- Carhartt3%
- QOSOQ3%
- LAIWANG2%
- Open — no brand owns it (14 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -43.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Top zip up hoodie men search terms
- zip up hoodie men906K/yr
- mens zip up hoodie577K/yr
- mens hoodies zip up236K/yr
- hoodies for men zip up136K/yr
- black zip up hoodie men118K/yr
- full zip hoodies for men121K/yr
- zipper hoodies for men118K/yr
- mens zip up sweatshirt76K/yr
- zip hoodies for men90K/yr
- mens zipper hoodie80K/yr
Top zip up hoodie men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 4X-Large Big
Amazon Essentials$17.974.6★332 rev
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium
Amazon Essentials$16.074.6★11,343 rev
Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US
Hanes$12.584.6★88,352 rev
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US
Hanes$12.074.6★88,352 rev
Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large
Hanes$12.294.5★3,248 rev
Newest
by launch date
FAIABLE Mens Womens Double Zip Up Hoodie Oversized Acid Wash Hoodies Heavyweight Fleece Cotton Zipper Sweatshirt Vintage Y2k Full Zipup Jacket Couples Streetwear Bright Blue
FAIABLE$54.23352 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big
Amazon Essentials$17.83418 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 6X-Large Big
Amazon Essentials$17.52369 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 4X-Large Big
Amazon Essentials$17.97332 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 3X-Large
Amazon Essentials$18.52266 rev
Trending
90-day click momentum
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Ash Medium US
Hanes$12.314.6★
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 6X-Large Big
Amazon Essentials$17.524.7★
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium
Amazon Essentials$16.074.6★
Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large
Hanes$12.294.5★
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US
Hanes$12.074.6★
What buyers say about zip up hoodie men
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing was spot on”
“surprisingly higher quality than I expected”
“Best Deal”
“Nice and comfortable”
“Thick and warm”
“Soft inside”
“Great light weight hoodie”
“I like the color”
“better than advertised”
“The material is very comfortable”
What buyers complain about
“WAY TOO SMALL”
“Quality is cheap”
“The pockets a ridiculously small and unusable”
“A little thicker than a t-shirt”
“Cheap Material”
“the zipper pull has already broken”
“Super thin”
“Didnt last”
“unfortunately two have ripped at the pocket seams just from light wear”
“Pills up”
Top return reasons
Common questions
- Is zip up hoodie men profitable to sell on Amazon United States?
- The niche generates $495K/yr across 61 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the zip up hoodie men niche?
- 20 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in zip up hoodie men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.9%.
- When does demand for zip up hoodie men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the zip up hoodie men niche?
- Listings span $10.69–$58.67; the average listing price is $24.93 (sweet spot $15–$100). The average incumbent carries 19,079 reviews — the moat a new listing must climb.