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53

zara perfume men

Worth a look

Shows a sweet-spot price point ($28.23 avg), but weak search conversion (0.2%) keeps it on the watch list.

Market size 22Growth 75Conversion 2Competition 88Returns 11Price range 88Avg price 95Brand share 69Review moat 32Quality gap 58

Avg price

Incredible$28.23

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$12.53–$42.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+60.9%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,286.45

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 2.0M searches

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, zara perfume men is a $90K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Aug–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

zara perfume men market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$85K–$113K
units × avg price
Conversion rate
0.2%
Avg BSR
#116
Page quality
0%
Prime
100%
Sponsored
99%
Out of stock
0.6%
Avg brand age
38 months
Avg seller age
134 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

55

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

27%

Top 20: 52%

Open market

33%

  • COOFANDY29%
  • JMIERR13%
  • LINENNMAIN13%
  • GORGLITTER6%
  • Amazon Essentials3%
  • WDIRARA3%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +60.9% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Oct, Nov · busiest ÷ quietest = 3.1×

Top zara perfume men search terms

  • apparel680K/yr
  • outfits for men200K/yr
  • old money clothes men191K/yr
  • mens clothing sets117K/yr
  • men outfits120K/yr
  • mens summer31K/yr
  • zara men227K/yr
  • mens outfit56K/yr
  • coofandy polo shirts for men36K/yr
  • mens vacation clothes46K/yr
All search terms

Top zara perfume men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about zara perfume men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“not too tight”

Quality-Overall15%

“Awesome Quality”

Comfort-Overall12%

“Quality and Comfort”

Material Quality6%

“Lightweight good material”

Value For Money6%

“GOOD VALUE”

Color6%

“Great colors”

Soft Feel3%

“These shirts are soft”

Advertised Vs Actual Product2%

“Just as advertised”

Weight Light2%

“and the material is not too heavy”

Shape/Style2%

“Stylish and affordable”

What buyers complain about

Size-Overall29%

“Runs a little big”

Material Quality10%

“Cheap material”

Quality-Overall7%

“was expecting a higher quality product”

Transparency4%

“See through”

Color4%

“Why the colors is running when you wash it”

Value For Money4%

“Waste of money”

Advertised Vs Actual Product2%

“This shirts product title is incredibly misleading”

Length2%

“Just need long these are short Im 6.3”

Shrinkage Resistance2%

“Prone to shrinkage”

Stitch/Finish/Polish2%

“stitching is off”

Top return reasons

Size-Overall48%
Material Quality8%
Length7%
Chest Fit5%
Color4%
Waist Fit4%
Thin3%
Shoulder Fit3%
Advertised Vs Actual Product3%
Transparency2%

Common questions

Is zara perfume men profitable to sell on Amazon United States?
The niche generates $90K/yr across 77 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +60.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the zara perfume men niche?
30 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in zara perfume men?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.0% — above our launch gate.
When does demand for zara perfume men peak?
Demand peaks in May–Aug–Oct–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the zara perfume men niche?
Listings span $12.53–$42.29; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 3,286 reviews — the moat a new listing must climb.