z87 sunglasses for men
Launch itA $907K/yr market growing +28.7% this quarter with returns at 2.8% — clears our launch bar.
Avg price
Incredible$46.20avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Market size
Great$907K$907K/yr · 1.7M searches
Price range
Great$7.84–$121.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,493.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, z87 sunglasses for men is a $907K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun. Verdict: Launch it — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
z87 sunglasses for men market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $924K–$1.2M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 83%
- Out of stock
- 22.7%
- Avg brand age
- 52 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
46
Top-5 brand share
78%
Top 20: 98%
Top-5 click share
24%
Top 20: 60%
Open market
19%
- Heat Wave Visual49%
- FEISEDY13%
- MAXJULI8%
- NEVEN4%
- kimorn4%
- WISTON3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 7.5×
Top z87 sunglasses for men search terms
- heatwave safety glasses265K/yr
- heatwave sunglasses287K/yr
- z87 sunglasses for men139K/yr
- heatwave safety glasses z8765K/yr
- heatwave114K/yr
- heat wave sunglasses47K/yr
- heat waves sunglasses z8799K/yr
- heat wave safety glasses48K/yr
- heatwave sunglasses men31K/yr
- z87 sunglasses36K/yr
Top z87 sunglasses for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heat Wave Visual Vise Z87 Sunglasses in Black with Silver Emblems
Heat Wave Visual$54.654.7★2,471 rev
Heat Wave Visual Future Tech Clear Z87+ Sunglasses in Clear
Heat Wave Visual$84.394.7★725 rev
MAXJULI XL Z87 Sunglasses for Big Wide Heads Men TR90 Ultralight UV400 Protection Glasses Z8225 (Black/Grey)
MAXJULI$33.094.4★93 rev
FEISEDY Polarized Sunglasses for Men Oversized Square Flat Mirrored Z87 Lens Fishing Driving Golf Outdoors Coastal B2990
FEISEDY$21.534.3★899 rev
Heat Wave Visual Performance Quatro Z87+ Sunglasses in Black
Heat Wave Visual$79.604.6★138 rev
Newest
by launch date
MAXJULI XL Z87 Sunglasses for Big Wide Heads Men TR90 Ultralight UV400 Protection Glasses Z8225(Black/Extra Dark Polarized)
MAXJULI$45.6693 rev
MAXJULI XL Z87 Sunglasses for Big Wide Heads Men TR90 Ultralight UV400 Protection Glasses Z8225 (Black/Super Dark)
MAXJULI$35.2893 rev
kimorn Polarized Sports Sunglasses for Men Warp Around Goggles Sun Glasses with UV400 Protection for Driving Fishing (Black/Grey)
kimorn$17.53121 rev
WISTON XL Z87 Sunglasses for Big Wide Heads Men Women TR90 Ultralight UV400 Protection Sun Glasses Z8234 Dark Black
WISTON$22.4056 rev
MAXJULI XL Z87 Sunglasses for Big Wide Heads Men TR90 Ultralight UV400 Protection Glasses Z8225 (Black/Grey)
MAXJULI$33.0993 rev
Trending
90-day click momentumMAXJULI XL Z87 Sunglasses for Big Wide Heads Men TR90 Ultralight UV400 Protection Glasses Z8225(Black/Extra Dark Polarized)
MAXJULI$45.664.4★
NEVEN Legend TR90 Polarized Shield Sunglasses for Men & Women - Large/XL Fit Sport Sunglasses for Active Lifestyles
NEVEN$58.444.6★
Heat Wave Visual Performance Vise Z87+ Sunglasses in Black Polarized
Heat Wave Visual$99.124.5★
FEISEDY Polarized Sunglasses for Men Oversized Square Flat Mirrored Z87 Lens Fishing Driving Golf Outdoors Coastal B2990
FEISEDY$21.564.3★
FEISEDY Polarized Sunglasses for Men Oversized Square Flat Mirrored Z87 Lens Fishing Driving Golf Outdoors Coastal B2990
FEISEDY$21.274.3★
What buyers say about z87 sunglasses for men
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT VALUE”
“Awesome quality”
“they fit my face”
“Light and comfortable”
“color is accurate”
“The sunglasses are very clear lightweight”
“The frames are sturdy and durable”
“Exactly what I ordered”
“I like the shape”
“They feel secure, which is great for running, cycling, or any outdoor activity”
What buyers complain about
“to big”
“they are not made good”
“Broken easily”
“They have a slight tint to them”
“Cheap,”
“They lens material is of obvious less quality than the glasses my company provides”
“and uncomfortable”
“Not what they look like”
“Flimsy plastic”
“Straps are worthless”
Top return reasons
Common questions
- Is z87 sunglasses for men profitable to sell on Amazon United States?
- The niche generates $907K/yr across 80 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the z87 sunglasses for men niche?
- 26 brands and 46 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in z87 sunglasses for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
- When does demand for z87 sunglasses for men peak?
- Demand peaks in May–Jun; the busiest month runs 7.5× the quietest.
- What does it cost to enter the z87 sunglasses for men niche?
- Listings span $7.84–$121.71; the average listing price is $46.20 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.