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Youth Skull Cap

brand-locked demand (top 5 brands take 94% of clicks) — Youth Skull Cap doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45

Market size 40Growth 18Conversion 20Competition 62Returns 46Price range 87Avg price 95Brand share 14Review moat 42Quality gap 35
This niche Category average · 16,930 niches

Is Youth Skull Cap profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Youth Skull Cap is a $207K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Youth Skull Cap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 1.6% of searches end in a purchase.

$207K

revenue / yr

Units sold / yr8K
Search volume / yr-13.5%473K
Conversion rate1.6%
Avg price$27.83

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 58
Top-5 product click share48%
Open market6%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement86%
New entrants (1y)7· 7 succeeded
Avg rating4.5★
Avg reviews2,298

Top Youth Skull Cap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$21K$41K$62K$83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

58

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

3%

  • New Balance76%
  • Under Armour7%
  • Nike5%
  • adidas4%
  • Pudolla3%
  • Headshion2%
  • Open — no brand owns it (2 brands, 3%)

Youth Skull Cap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume473KCVR1.6%Products28Brands8Top 5 Brands94%OOS Rate3.9%Rating4.5★Reviews2,298Avg BSR#477
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Youth Skull Cap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • new balance skull cap62K/yr
  • new balance hat57K/yr
  • new balance pants47K/yr
  • new balance cap27K/yr
  • new balance sweatpants43K/yr
  • new balance pants men31K/yr
  • new balance clothes24K/yr
  • new balance clothing16K/yr
  • new balance hat men16K/yr
  • new balance running hat12K/yr

What reviews say buyers love and hate about Youth Skull Cap

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Size-Overall25%

Fits like glove

Quality-Overall14%

no bad complaints

Comfort-Overall12%

very comfortable to wear

Value For Money5%

Worth it

Warmth4%

Great comfy warm with some style

What buyers complain about

69% of reviews
Size-Overall35%

Quite baggy

Quality-Overall7%

Garbage

Material Quality6%

Material is very cheap

Thickness4%

kind of thick

Stitch/Finish/Polish4%

Poor quality as the stitching easily comes out around the seam

Youth Skull Cap return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Material Quality
8%
3Advertised Vs Actual Product
4%
4Length
4%
5Thin
3%

Common Youth Skull Cap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Youth Skull Cap 41/100 on Amazon United States — Skip it. The niche generates $207K/yr across 28 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved -13.5% over the last 90 days.
Search demand for Youth Skull Cap on Amazon United States peaks in Dec, where the busiest month runs 1.9× the quietest.