Youth Skull Cap

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

473K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

1.6%

Market size, estimated

$207Ka year

Peak month

December1.9× the quietest month

Top search term

new balance skull cap62K searches a year

Listings sell for $27.83 on average, from $8.49 to $77.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $27.83 that is $7K to $14K a year per listing.

Average price

$27.83inside the $15 to $100 sweet spot

Price range

$8.49–$77.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

3.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #477 within Skullies & Beanies. It carries 2,298 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#477in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,298per listing

Listings tracked

28

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months