you are my sunshine necklace
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.95avg listing price — sweet spot $15–$100
Price range
Great$9.92–$54.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,255.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 50K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, you are my sunshine necklace is a $28K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 30/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
you are my sunshine necklace market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #3,810
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.7%
- Avg brand age
- 35 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- kate spade new york62%
- YFN13%
- HOPE LOVE SHINE12%
- MyLittleSunflower8%
- Baydurcan4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.8×
Top you are my sunshine necklace search terms
- you are my sunshine necklace29K/yr
- sunshine necklace14K/yr
- sunshine necklace for women7K/yr
Top you are my sunshine necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kate spade new york Gifting You Are My Sunshine
kate spade new york$54.124.4★61 rev
HOPE LOVE SHINE You Are My Sunshine Mom Necklace From Daughter With Message Card 14k Gold Vermeil Gift
HOPE LOVE SHINE$43.154.7★158 rev
Sterling Silver Sunflower Locket Necklace You Are My Sunshine Engraved Pendant Necklaces Jewelry for Her (Gold Plated)
YFN$46.354.4★1,084 rev
MyLittleSunflower - You are My Sunshine Necklace - Sunflower Necklace Locket with Engraved Hidden Message Pendant for Women Mother Daughter
MyLittleSunflower$20.044.3★4,818 rev
Baydurcan Gold Sun Necklace Friendship Gifts for Women Friends Cheer Up Gifts for Women (Sun)
Baydurcan$9.924.5★326 rev
Newest
by launch datekate spade new york Gifting You Are My Sunshine
kate spade new york$54.1261 rev
Baydurcan Gold Sun Necklace Friendship Gifts for Women Friends Cheer Up Gifts for Women (Sun)
Baydurcan$9.92326 rev
HOPE LOVE SHINE You Are My Sunshine Mom Necklace From Daughter With Message Card 14k Gold Vermeil Gift
HOPE LOVE SHINE$43.15158 rev
MyLittleSunflower - You are My Sunshine Necklace - Sunflower Necklace Locket with Engraved Hidden Message Pendant for Women Mother Daughter
MyLittleSunflower$20.044,818 rev
Sterling Silver Sunflower Locket Necklace You Are My Sunshine Engraved Pendant Necklaces Jewelry for Her (Gold Plated)
YFN$46.351,084 rev
Trending
90-day click momentumkate spade new york Gifting You Are My Sunshine
kate spade new york$54.124.4★
Sterling Silver Sunflower Locket Necklace You Are My Sunshine Engraved Pendant Necklaces Jewelry for Her (Silver)
YFN$48.124.4★
HOPE LOVE SHINE You Are My Sunshine Mom Necklace From Daughter With Message Card 14k Gold Vermeil Gift
HOPE LOVE SHINE$43.154.7★
Baydurcan Gold Sun Necklace Friendship Gifts for Women Friends Cheer Up Gifts for Women (Sun)
Baydurcan$9.924.5★
Sterling Silver Sunflower Locket Necklace You Are My Sunshine Engraved Pendant Necklaces Jewelry for Her (Gold Plated)
YFN$46.354.4★
What buyers say about you are my sunshine necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Replace the ⛓️ Pendant seems well made”
“Cute necklace”
“worth it”
What buyers complain about
“the chain it's on is garbage”
“The inscription is a bit hard to read”
“Cheap quality for the price”
“Small”
Top return reasons
Common questions
- Is you are my sunshine necklace profitable to sell on Amazon United States?
- The niche generates $28K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (30/100).
- How competitive is the you are my sunshine necklace niche?
- 5 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in you are my sunshine necklace?
- Top complaints mined from reviews: Chain/Key Quality, Print Quality, Quality-Overall. The return rate is 2.8%.
- When does demand for you are my sunshine necklace peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the you are my sunshine necklace niche?
- Listings span $9.92–$54.12; the average listing price is $36.95 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.