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You Are Enough Hoodie

soft demand (-71.2% this quarter) — You Are Enough Hoodie doesn't clear our bar today.

Flapen Score

44
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Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45

Market size 18Growth 0Conversion 5Competition 80Returns 35Price range 77Avg price 88Brand share 51Review moat 79Quality gap 79
This niche Category average · 16,930 niches

Is You Are Enough Hoodie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, You Are Enough Hoodie is a $73K/yr Amazon United States market (863K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

You Are Enough Hoodie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.2% over the last 90 days and 0.4% of searches end in a purchase.

$73K

revenue / yr

Units sold / yr10K
Search volume / yr-71.2%863K
Conversion rate0.4%
Avg price$20.28

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 22
Top-5 product click share35%
Open market26%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement98%
New entrants (1y)21· 0 succeeded
Avg rating4.2★
Avg reviews413

Top You Are Enough Hoodie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$3K$6K$9K$12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

22%

  • Yakelitte28%
  • Enthowother15%
  • Wopedally13%
  • Wrenpies10%
  • Generic8%
  • Dear Person Behind Me Love Men & Women Apparel4%

You Are Enough Hoodie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume863KCVR0.4%Products48Brands19Top 5 Brands74%OOS Rate0.3%Rating4.2★Reviews413Avg BSR#36,818
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.7×

Top You Are Enough Hoodie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • you are enough hoodie313K/yr
  • dear person behind me hoodie253K/yr
  • you are enough sweatshirt70K/yr
  • dear person co37K/yr
  • dear person behind me sweatshirt39K/yr
  • dear person behind me zip up hoodie8K/yr
  • you matter hoodie25K/yr
  • dearpersonco hoodie13K/yr
  • to the person behind me hoodie17K/yr
  • person behind me hoodie15K/yr

What reviews say buyers love and hate about You Are Enough Hoodie

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall19%

Great quality and delivered quickly

Size-Overall18%

Fits beautifully

Comfort-Overall10%

So comfortable

Soft Feel7%

Soft fabric

Material Quality5%

The material is nice quality and comfortable

What buyers complain about

67% of reviews
Size-Overall31%

Runs large

Material Quality9%

Material is cheaply made

Print Quality6%

Not worth the price for a defective and poorly printed item

Quality-Overall6%

of a low quality

Thickness4%

it's not super thick

You Are Enough Hoodie return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Material Quality
17%
3Sleeve Fit
5%
4Chest Fit
4%
5Length
3%

Common You Are Enough Hoodie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores You Are Enough Hoodie 44/100 on Amazon United States — Skip it. The niche generates $73K/yr across 48 tracked products. 0 of 21 products launched in the last 360 days are still selling. Search demand moved -71.2% over the last 90 days.
Search demand for You Are Enough Hoodie on Amazon United States peaks in Jan–Feb–Nov–Dec, where the busiest month runs 7.7× the quietest.