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Yoshi Hat

Fail

An estimated 13.3% of orders come back, so Yoshi Hat is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$178K/yr454K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
69%top-5 click share · 6 brands · 55 sellers

Flapen Score

Yoshi Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yoshi Hat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoshi Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Yoshi Hat 454K times last year and spent an estimated $178K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
0.9%
Market size, estimated
$178Ka year
Peak month
October73.6× the quietest month
Top search term
yoshi costume181K searches a year

02 · Price

A sale here is worth $44.45.

Listings sell for $44.45 on average, from $22.69 to $103.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $44.45 that is $0 to $4K a year per listing.

Average price
$44.45inside the $15 to $100 sweet spot
Price range
$22.69–$103.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #41,196 within Sleep & Lounge. It carries 358 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#41,196in Sleep & Lounge
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Yoshi Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 219%
  • Brand 316%
  • Brand 48%
  • Brand 55%
  • Brand 62%

Demand

Yoshi Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 73.6×

Search terms

Top Yoshi Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoshi costume181K/yr
  • yoshi costume adult194K/yr
  • adult yoshi costume15K/yr
  • yoshi adult costume10K/yr
  • yoshi costume women15K/yr
  • yoshi costumes4K/yr
  • yoshi halloween costume6K/yr
  • yoshi costume for adults5K/yr
  • womens yoshi costume6K/yr
  • yoshi womens costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Yoshi Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Functionality-Overall”
13.3%of orders come back
“It doesn't work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yoshi Hat questions

Answered from the same tracked data.