Is yin yang necklace profitable to sell on Amazon United States?

The niche generates $32K/yr across 44 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).

How competitive is the yin yang necklace niche?

35 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in yin yang necklace?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.8%.

When does demand for yin yang necklace peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the yin yang necklace niche?

Listings span $5.43–$32.08; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.

yin yang necklace

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$15.76

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good707.11

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.43–$32.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 181K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, yin yang necklace is a $32K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yin yang necklace market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 1.1%
Avg BSR: #15,616
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 6.5%
Avg brand age: 45 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

41%

Top 20: 78%

Open market

50%

MANZHEN15%
MJartoria11%
Richsteel7%
BlueRica7%
Buddha Stones5%
ChenLanLan5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top yin yang necklace search terms

yin yang necklace64K/yr -7.3%1.7% conv.
yin yang60K/yr -13.2%0.3% conv.
yin yang pendant17K/yr -22.7%1.3% conv.
yin yang jewelry8K/yr +20.1%1.0% conv.
yin and yang necklaces13K/yr -1.3%1.5% conv.
yin and yang12K/yr -40.0%0.4% conv.
yin yang necklace for men7K/yr +7.6%1.4% conv.

All search terms

Top yin yang necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MANZHEN Yin Yang Necklace Black and White Balance Symbol Pendant Necklace (Gold)

MANZHEN$9.924.4★126 rev

MJartoria BFF Necklace and Bracelets for 2-Crystal Friendship Necklace Bracelet Best Friend Necklace Matching Necklace Bracelets Gifts (Black+White Yin Yang)

MJartoria$11.944.0★124 rev

Richsteel Yin Yang Wolf Pendant Necklace for Men Nordic Wolfish Necklaces Viking Punk Jewelry

Richsteel$16.134.7★655 rev

BlueRica Yin and Yang on Adjustable Black Cord Necklace

BlueRica$13.444.5★1,126 rev

2pcs Yin Yang Matching Couples Puzzle Pendant Necklace Stainless Steel Sun and Moon for His and Hers Lover Best Friends Friendship Jewelry-Gold

ChenLanLan$7.034.4★29 rev

Newest

by launch date

YNDVAC Yin Yang Necklace for Women Men Chinese Philosophy Taoist Symbol Talisman Taichi Charm Pendant Chain Meditation Jewelry (C)

YNDVAC$7.595 rev

5mo ago

Jewelry by Dawn Intricate Highly Detailed Small Yin Yang Dragon Pendant Stainless Steel Necklace Length Choices (20 inches long)

Jewelry by Dawn$18.062 rev

7mo ago

Black Yin Yang Obsidian Necklace with Bagua Pendant Traditional Chinese Feng Shui Design combination of black and white 1.9 inch Octagonal Medallion with Beaded Chain Black and white Yin Yang Necklace with Bagua Pendant - Traditional Chinese Feng Shui Jewelry for Peace & Prosperity to your family Packaged in a gift box

LGBOTMC$9.2713 rev

8mo ago

Buddha Stones Black Obsidian Yin Yang Necklace for Men Women Tai Chi Pendant Feng Shui Obsidian Balance Necklace for Releasing Negativity Talisman Spiritual Healing Jewelry for Protection Amulet

Buddha Stones$26.688 rev

8mo ago

LUUK LIFESTYLE Filigree necklace Yin Yang pendant adjustable length waterproof & skin friendly stainless steel gift idea gold

LUUK LIFESTYLE$30.60118 rev

2y ago

What buyers say about yin yang necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The hand-carved details are precise and polished, giving the pendant a smooth, high-quality feel”

Advertised Vs Actual Product18%

“Better than I expected”

Size-Overall9%

“It fits nicely”

Design-Overall8%

“the design looks clean”

Adjustability/Rotatability/Reclining6%

“And I love that you can adjust the length by clipping it closed tighter or looser to your preference”

Gifting Purpose6%

“Meaningful Gift”

Weight Light4%

“it gives it a light weight”

Brightness/Shine/Glow4%

“Great light”

Value For Money3%

“Even though it wasn't very expensive”

Shape/Style3%

“balanced look that fits his style well”

What buyers complain about

Durability35%

“Broke immediately”

Size-Overall16%

“It's big”

Quality-Overall7%

“the overall quality still felt lower than I expected”

Stretchability/Expandability/Elasticity6%

“The elastic is what broke”

Chain/Key Quality4%

“my boyfriend will be wearing them The only reason it didn't get five stars is because the chains are really short”

Value For Money4%

“Price is high string should have been stronger, will replace”

Advertised Vs Actual Product3%

“The appearance just didn't match what I thought I was getting based on the listing photos”

Strength3%

“Feels a bit fragile”

Weight Heavy1%

“It feels heavier than I expected”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product9%

Neck Fit7%

Quality-Overall7%

Defective Material/Parts6%

Durability5%

Functionality-Overall3%

Color3%

Material Quality3%

Knot/Thread Quality2%

Common questions

Is yin yang necklace profitable to sell on Amazon United States?: The niche generates $32K/yr across 44 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
How competitive is the yin yang necklace niche?: 35 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in yin yang necklace?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.8%.
When does demand for yin yang necklace peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the yin yang necklace niche?: Listings span $5.43–$32.08; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.