Yeti Hat

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

+52.0%

Conversion, latest week

1.5%

Market size, estimated

$102Ka year

Top search term

costa hat79K searches a year

Listings sell for $22.03 on average, from $8.29 to $89.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.03 that is $0 to $2K a year per listing.

Average price

$22.03inside the $15 to $100 sweet spot

Price range

$8.29–$89.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,907 within Baseball Caps. It carries 2,498 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

95%

Out of stock, average day

6.3%

Average rank

#1,907in Baseball Caps

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,498per listing

Listings tracked

96

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months