yellowstone hat
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.35avg listing price — sweet spot $15–$100
Price range
Great$10.75–$93.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Review moat
Good651.15avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, yellowstone hat is a $18K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
yellowstone hat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$40K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,666
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 56%
- Out of stock
- 12.3%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
30
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
21%
- Concept One33%
- Y Yellowstone17%
- PARAMOUNT NETWORK15%
- YellowStone6%
- Popfunk5%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top yellowstone hat search terms
- yellowstone hat33K/yr
- dutton ranch hat6K/yr
- yellowstone hats for men10K/yr
- gorras yellowstone para hombre9K/yr
- gorra yellowstone para hombre6K/yr
- yellowstone cap5K/yr
- yellowstone hats4K/yr
- yellow stone hat3K/yr
- yellowstone dutton ranch hat3K/yr
- yellowstone hats for women2K/yr
Top yellowstone hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yellowstone Adjustable Snapback Mesh Snapback Trucker Hat with Curved Brim Midnight One Size
Concept One$26.664.8★1,077 rev
Yellowstone Dutton Ranch Embroidered Logo Adjustable Baseball Hat
Y Yellowstone$21.994.5★180 rev
Paramount Yellowstone Dutton Ranch Montana Classic Dad Hat Adjustable Baseball Cap for Men and Women Officially Licensed Ball Cap- Black and Yellow
PARAMOUNT NETWORK$27.284.5★14 rev
Paramount Yellowstone Dutton Ranch Logo Retro Trucker Hat Adjustable Baseball Cap for Men and Women Officially Licensed - Black and Yellow
PARAMOUNT NETWORK$23.634.4★41 rev
Yellowstone Officially Licensed Premium Trucker Cap (Brown-Beige)
YellowStone$28.944.7★397 rev
Newest
by launch date
Yellowstone Marshals Logo Officially Licensed Adjustable Printed Baseball Hat Slate Grey
Yellowstone$25.221 rev
Paramount Yellowstone Dutton Ranch Montana Classic Dad Hat Adjustable Baseball Cap for Men and Women Officially Licensed Ball Cap- Black and Yellow
PARAMOUNT NETWORK$27.2814 rev
WANBAOEBKE Mens Ball Caps Hiking Retro Hat for Mens Fashionable Hat Adjustable Yellowstone National Park Pickleball Hat
WANBAOEBKE$12.965 rev
Yellowstone for The Brand Embroidered Adjustable Baseball Hat
Y Yellowstone$21.1011 rev
Yellowstone Dutton Ranch Embroidered Logo Adjustable Baseball Hat
Y Yellowstone$21.99180 rev
Trending
90-day click momentumYellowstone Marshals Logo Officially Licensed Adjustable Printed Baseball Hat Slate Grey
Yellowstone$25.223.0★
Justin - Rodeo - Mens Western Cowboy Hat - 3X 100% Wool - Traditional Cattleman Crease Crown - 4 Brim - Satin Crown Lining - Leatherette Sweatband - Felt Band & 3 Piece Silver Buckle - 7 3/8 - Belly
Justin$93.874.4★
Yellowstone Dutton Ranch Embroidered Logo Adjustable Baseball Hat
Y Yellowstone$21.474.5★
FLUFFY SENSE. Cowboy Hat for Women and Men - Straw Cattleman Crease Western Hats with Upgrade 4 inches Shapeable Wide Brim (Dark Brown)
FLUFFY SENSE.$35.084.6★
YellowStone Officially Licensed Premium Trucker Cap (Olive-Khaki) One Size
YellowStone$28.974.7★
What buyers say about yellowstone hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality cowboy hat”
“Really cute I ordered a few to see which one fit better so far this one is my favorite BUT Im still trying to get the best that looks like suade”
“Good value for the price”
“Better than what I expected”
“Very comfortable”
“Its adjustable, so you dont have to worry about sizing”
“Perfectly shaped”
“Great material”
“The elastic band inside the hat is very comfortable”
“Color is great”
What buyers complain about
“it was way too tight”
“Not good quality”
“you could tell its a cheaper hat”
“its kind of tall”
“Too skinny”
“Super flimsy and changes shape just taking it off your head”
“not even shaped like a cowboy hat”
“The warmth is average”
Top return reasons
Common questions
- Is yellowstone hat profitable to sell on Amazon United States?
- The niche generates $18K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the yellowstone hat niche?
- 17 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in yellowstone hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.7% — above our launch gate.
- When does demand for yellowstone hat peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the yellowstone hat niche?
- Listings span $10.75–$93.87; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.