yellowstone belt buckle
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Growth
Good+43.7%90-day search growth — must beat 0% to launch
Price range
Good$8.83–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,263.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad9.5%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 10K searches
According to Flapen's Amazon United States niche tracking, yellowstone belt buckle is a $9K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
yellowstone belt buckle market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $4K–$9K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #2,012
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 8.6%
- Avg brand age
- 39 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
3%
- Changes49%
- Bioworld22%
- BELTROAD10%
- UTOWO8%
- BISON DENIM4%
- TRIWORKS3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×
Top yellowstone belt buckle search terms
- yellowstone belt buckle6K/yr
- rip wheeler belt buckle2K/yr
- yellowstone belt buckles men2K/yr
Top yellowstone belt buckle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Changes Yellowstone Dutton Ranch Y Logo Established 1886 Kevin stner Belt Buckle 66-57 Silver
Changes$25.554.6★430 rev
Bioworld Yellowstone TV Series Dutton Ranch Western Cowboy Heavy Duty Belt Buckle
Bioworld$17.384.6★73 rev
BELTROAD Western Leather Buckle Belt for Men Women Cowboy Cowgirl Leather Mens Belts for Jeans Embossed Mens Birthday Christmas Belts Gifts
BELTROAD$22.014.6★2,560 rev
UTOWO Western PU-Leather Cowboy Cowgirl Buckle Belt for Men Women Jeans - Engraved Floral Golden Longhorn Bull Texas Buckle Belt
UTOWO$8.834.5★848 rev
BISON DENIM Mens Western Double embossed leather belts with golden Cowboy Longhorn Bull Pattern Floral Engraved replaceable Buckle Belt
BISON DENIM$19.474.6★716 rev
Newest
by launch dateBISON DENIM Mens Western Double embossed leather belts with golden Cowboy Longhorn Bull Pattern Floral Engraved replaceable Buckle Belt
BISON DENIM$19.47716 rev
BELTROAD Western Leather Buckle Belt for Men Women Cowboy Cowgirl Leather Mens Belts for Jeans Embossed Mens Birthday Christmas Belts Gifts
BELTROAD$22.012,560 rev
Bioworld Yellowstone TV Series Dutton Ranch Western Cowboy Heavy Duty Belt Buckle
Bioworld$17.3873 rev
UTOWO Western PU-Leather Cowboy Cowgirl Buckle Belt for Men Women Jeans - Engraved Floral Golden Longhorn Bull Texas Buckle Belt
UTOWO$8.83848 rev
TRIWORKS Western Belt Strap for Men without Buckle 1.5 Wide Floral Engraved Embossed Leather Belt Strap
TRIWORKS$13.36802 rev
Trending
90-day click momentumBELTROAD Western Leather Buckle Belt for Men Women Cowboy Cowgirl Leather Mens Belts for Jeans Embossed Mens Birthday Christmas Belts Gifts
BELTROAD$22.014.6★
BC Belts Leather Belt Strap with Embossed Western Scrollwork 1.5 Wide with Snaps (Brown-S)
BC Belts$14.854.4★
TRIWORKS Western Belt Strap for Men without Buckle 1.5 Wide Floral Engraved Embossed Leather Belt Strap
TRIWORKS$13.364.5★
UTOWO Western PU-Leather Cowboy Cowgirl Buckle Belt for Men Women Jeans - Engraved Floral Golden Longhorn Bull Texas Buckle Belt
UTOWO$8.834.5★
BISON DENIM Mens Western Double embossed leather belts with golden Cowboy Longhorn Bull Pattern Floral Engraved replaceable Buckle Belt
BISON DENIM$19.474.6★
What buyers say about yellowstone belt buckle
What buyers praise and complain about, mined from review topics.What buyers love
“Love it, quality belt buckle”
“Well made, accurate sizing”
“Great gift”
“Great combo for the price”
“Its durable”
“Although the buckle appears good quality”
What buyers complain about
“Bull head is a bit loose”
“Don't waste your money on this camel leather belt”
“It didn't even last a month”
“Cheap material”
“the description is wrong”
Top return reasons
Common questions
- Is yellowstone belt buckle profitable to sell on Amazon United States?
- The niche generates $9K/yr across 7 tracked products. 90-day search growth is +43.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the yellowstone belt buckle niche?
- 7 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in yellowstone belt buckle?
- Top complaints mined from reviews: Size-Overall, Leather Quality, Durability. The return rate is 9.5% — above our launch gate.
- When does demand for yellowstone belt buckle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the yellowstone belt buckle niche?
- Listings span $8.83–$25.55; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 2,263 reviews — the moat a new listing must climb.