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Yellow Wings

Fail

Shoppers spend an estimated $10K a year here, so Yellow Wings is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$10K/yr100K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
50%top-5 click share · 22 brands · 25 sellers

Flapen Score

Yellow Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Wings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Wings 100K times last year and spent an estimated $10K. The top 5 brands take 56% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
0.7%
Market size, estimated
$10Ka year
Top search term
yellow wings68K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $4.97 to $24.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.37 that is $0 to $1K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$4.97–$24.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #991 within Girls. It carries 234 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
10.3%
Average rank
#991in Girls
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
26

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Yellow Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

25

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

50%

Top 20: 94%

Open market

37%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Yellow Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 9.9× · 8 of 12 months tracked

Search terms

Top Yellow Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow wings68K/yr
  • yellow angel wings6K/yr
  • yellow feather wings7K/yr
  • yellow bird wings9K/yr
  • yellow wings adult4K/yr
  • yellow wings costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Wings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Material Quality”
34%of negative reviews mention “Quality-Overall”
10.9%of orders come back
“Low quality”
A buyer, on “Quality-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Yellow Wings questions

Answered from the same tracked data.