Yellow Wig

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

2.5%

Market size, estimated

$161Ka year

Peak month

October6.5× the quietest month

Top search term

yellow wig186K searches a year

Listings sell for $24.12 on average, from $8.87 to $193.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.12 that is $2K to $6K a year per listing.

Average price

$24.12inside the $15 to $100 sweet spot

Price range

$8.87–$193.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

8.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #429 within Wigs. It carries 2,226 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#429in Wigs

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

2,226per listing

Listings tracked

52

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months