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Yellow Umbrella

Maybe

Products sell for $24.13 on average, inside the sweet spot. But shoppers spend only $63K a year here, so Yellow Umbrella is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$63K/yr62K searches / yr
90-day growth
+49.4%search demand this quarter
Competition
45%top-5 click share · 27 brands · 34 sellers

Flapen Score

Yellow Umbrella against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Umbrella is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Umbrella 62K times last year and spent an estimated $63K. The top 5 brands take 59% of clicks. Demand peaks in Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+49.4%
Conversion, latest week
4.2%
Market size, estimated
$63Ka year
Peak month
October2.0× the quietest month
Top search term
yellow umbrella53K searches a year

02 · Price

A sale here is worth $24.13.

Listings sell for $24.13 on average, from $9.03 to $79.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.13 that is $0 to $2K a year per listing.

Average price
$24.13inside the $15 to $100 sweet spot
Price range
$9.03–$79.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #113 within Umbrellas. It carries 9,424 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
8.9%
Average rank
#113in Umbrellas
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
9,424per listing
Listings tracked
40

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Yellow Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

34

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

45%

Top 20: 82%

Open market

37%

  • SoulRain24%
  • Yoobure14%
  • TUMELLA8%
  • Royal Walk7%
  • Chakipee6%
  • The Weather Station4%

Demand

Yellow Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Yellow Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow umbrella53K/yr
  • umbrella yellow4K/yr
  • yellow umbrella for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.18

it broke very easily

Broke in a week

immediately fell apart

Quality-Overall14%+0.22

Horrible quality control

Cheaply made

Not a good quality

Size-Overall13%

Too Small

Also, the handle is way too short

too big

Ease Of Use8%−0.04

Very difficult to close

Too hard to open

it wouldnt easily operate

Strength5%+1.51

Very flimsy

Not Strong

Not very sturdy

Love

Quality-Overall21%+0.22

Good quality, good price, good size and arrived on time

Excellent product

Very good product for the price

Strength14%+1.51

Seems sturdy

Very well constructed

The frame feels sturdy

Durability11%−0.18

Material feels durable

It didn't break

Durable and easy to use

Advertised Vs Actual Product7%+0.94

As advertised

Works as described

Exactly as shown

Color6%+0.17

Beautiful color

Color is bright

colors are vibrant

Return

2.6% Return rate 61% Fixable by listing

Size-Overall43%▇▇▇▇▇█

Too Small

Also, the handle is way too short

too big

Weight Heavy14%▅▆▇█▆▇

heavier than I expected

Its heavier

too heavy

Color5%▅▅▃▆▇█

Been eying another colour. that I clearly don't need at all

color not as vibrant

Wrong color umbrella sent

Value For Money4%█▄▅▃▃▄
Functionality-Overall4%█▄▅▆▆▄

FAQ

Common Yellow Umbrella questions

Answered from the same tracked data.