Is yellow umbrella profitable to sell on Amazon United States?

The niche generates $63K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the yellow umbrella niche?

27 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in yellow umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.

When does demand for yellow umbrella peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the yellow umbrella niche?

Listings span $9.03–$79.69; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 9,424 reviews — the moat a new listing must climb.

yellow umbrella

Worth a look

Shows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.13

avg listing price — sweet spot $15–$100

Price range

Great$9.03–$79.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Growth

Good+49.4%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,424.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, yellow umbrella is a $63K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

yellow umbrella market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 4.2%
Avg BSR: #113
Page quality: 0%
Prime: 98%
Sponsored: 70%
Out of stock: 8.9%
Avg brand age: 43 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

45%

Top 20: 82%

Open market

37%

SoulRain24%
Yoobure14%
TUMELLA8%
Royal Walk7%
Chakipee6%
The Weather Station4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +49.4% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top yellow umbrella search terms

yellow umbrella53K/yr +54.4%4.3% conv.
umbrella yellow4K/yr +94.3%3.0% conv.
yellow umbrella for women5K/yr -11.7%4.6% conv.

All search terms

Top yellow umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SoulRain Umbrella for Rain Durable & Compact Umbrellas Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Yellow)

SoulRain$10.494.5★310 rev

SoulRain 48 Large Umbrella Windproof Stick Umbrellas for Rain Automatic Open Vintage Cane Yellow Umbrella with Classic Wooden Handle & Shaft Open for 2 Persons for Women & Men(Yellow)

SoulRain$28.824.4★1,138 rev

TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack

TUMELLA$20.364.5★20,503 rev

Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready

Yoobure$9.824.5★2,913 rev

Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Windproof Rain Resistant Wooden Handle Fast Drying Strong 16 Ribs Travel 120cm Yellow

Royal Walk$29.704.7★14,349 rev

Newest

by launch date

Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella

Rayjee$54.6923 rev

5mo ago

Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls

Seniny$9.8216 rev

7mo ago

Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls

Seniny$9.89318 rev

8mo ago

Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful

Yoobure$9.53214 rev

8mo ago

Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women

Yoobure$9.403,573 rev

1y ago

What buyers say about yellow umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality, good price, good size and arrived on time”

Strength14%

“Seems sturdy”

Durability11%

“Material feels durable”

Advertised Vs Actual Product7%

“As advertised”

Color6%

“Beautiful color”

Ease Of Use6%

“Ease of use”

Size-Overall6%

“Fits in my bag easily”

Weather Proof5%

“Windproof”

Value For Money4%

“Fair price”

Compactness3%

“Its compact enough to fit in a car or bag”

What buyers complain about

Durability19%

“it broke very easily”

Quality-Overall14%

“Horrible quality control”

Size-Overall13%

“Too Small”

Ease Of Use8%

“Very difficult to close”

Strength5%

“Very flimsy”

Advertised Vs Actual Product3%

“Not as described at all”

Weight Heavy3%

“heavier than I expected”

Water Resistance2%

“I got drenched with rain”

Weather Proof2%

“NOT WIND RESISTANT”

Color2%

“Been eying another colour. that I clearly don't need at all”

Top return reasons

Size-Overall43%

Weight Heavy14%

Color5%

Value For Money4%

Functionality-Overall4%

Advertised Vs Actual Product4%

Ease Of Use4%

Quality-Overall3%

Defective Material/Parts2%

Strength2%

Common questions

Is yellow umbrella profitable to sell on Amazon United States?: The niche generates $63K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the yellow umbrella niche?: 27 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in yellow umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
When does demand for yellow umbrella peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the yellow umbrella niche?: Listings span $9.03–$79.69; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 9,424 reviews — the moat a new listing must climb.