Skip to content

Yellow Tops for Women

Yellow Tops for Women shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45

Market size 47Growth 75Conversion 12Competition 97Returns 7Price range 63Avg price 79Brand share 91Review moat 24Quality gap 68
This niche Category average · 16,930 niches

Is Yellow Tops for Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yellow Tops for Women is a $256K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.

Yellow Tops for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +59.6% over the last 90 days and 0.9% of searches end in a purchase.

$256K

revenue / yr

Units sold / yr15K
Search volume / yr+59.6%1.6M
Conversion rate0.9%
Avg price$16.71

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers91 · 101
Top-5 product click share11%
Open market56%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 226 products

Sponsored placement89%
New entrants (1y)101· 22 succeeded
Avg rating4.3★
Avg reviews5,270

Top Yellow Tops for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

91 rising

Sellers

101

Top-5 brand share

44%

Top 20: 72%

Top-5 click share

11%

Top 20: 28%

Open market

53%

  • Amazon Essentials14%
  • SUUKSESS10%
  • ForeFair8%
  • Darong6%
  • Artfish5%
  • Trendy Queen4%

Yellow Tops for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR0.9%Products226Brands91Top 5 Brands44%OOS Rate0.5%Rating4.3★Reviews5,270Avg BSR#739
225K175KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.8×

Top Yellow Tops for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yellow tank top403K/yr
  • yellow blouses for women179K/yr
  • yellow blouse174K/yr
  • yellow tank top women161K/yr
  • yellow crop top139K/yr
  • butter yellow tank top54K/yr
  • yellow tank74K/yr
  • yellow summer top35K/yr
  • yellow going out top81K/yr
  • cute yellow top59K/yr

What reviews say buyers love and hate about Yellow Tops for Women

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color21%

color is exact

Size-Overall21%

it fits as expected

Comfort-Overall8%

Very comfortable

Quality-Overall8%

Quality of the shirt seems good

Soft Feel7%

It's soft

What buyers complain about

53% of reviews
Size-Overall26%

Too short

Color9%

color not what I expected

Quality-Overall4%

Poor quality

Material Quality4%

Material is stiff and flimsy

Transparency3%

Doesnt seem see through to me

Yellow Tops for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

10.1%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Chest Fit
10%
3Color
9%
4Length
7%
5Material Quality
5%

Common Yellow Tops for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Tops for Women 59/100 on Amazon United States — Worth a look. The niche generates $256K/yr across 226 tracked products. 22 of 101 products launched in the last 360 days are still selling. Search demand moved +59.6% over the last 90 days.
Search demand for Yellow Tops for Women on Amazon United States peaks in Jun–Jul–Oct, where the busiest month runs 11.8× the quietest.