Is yellow tops for women profitable to sell on Amazon United States?

The niche generates $256K/yr across 226 tracked products. 22 of 101 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the yellow tops for women niche?

91 brands and 101 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in yellow tops for women?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 10.1% — above our launch gate.

When does demand for yellow tops for women peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 11.8× the quietest.

What does it cost to enter the yellow tops for women niche?

Listings span $7.87–$26.96; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.

yellow tops for women

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$16.71

avg listing price — sweet spot $15–$100

Growth

Good+59.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.87–$26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$256K

$256K/yr · 1.6M searches

Review moat

Bad5,270.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, yellow tops for women is a $256K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

yellow tops for women market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $209K–$251K; units × avg price
Conversion rate: 0.9%
Avg BSR: #739
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.5%
Avg brand age: 33 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

91 rising

Sellers

101

Top-5 brand share

44%

Top 20: 72%

Top-5 click share

11%

Top 20: 28%

Open market

53%

Amazon Essentials14%
SUUKSESS10%
ForeFair8%
Darong6%
Artfish5%
Trendy Queen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.6% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.8×

Open Trend

Top yellow tops for women search terms

yellow tank top403K/yr +130.5%0.7% conv.
yellow blouses for women179K/yr +32.0%0.3% conv.
yellow blouse174K/yr +15.8%0.3% conv.
yellow tank top women161K/yr +68.4%0.8% conv.
yellow crop top139K/yr +43.4%0.3% conv.
butter yellow tank top54K/yr +101.9%0.7% conv.
yellow tank74K/yr +56.5%0.7% conv.
yellow summer top35K/yr +123.7%0.2% conv.
yellow going out top81K/yr +40.8%0.1% conv.
cute yellow top59K/yr +40.6%0.1% conv.

All search terms

Top yellow tops for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Darong Women Slim Fit Double Lined Tank Top 9226 Light Yellow M

Darong$22.283.9★70 rev

Trendy Queen Womens Double Lined Square Neck Tank Top Yellow

Trendy Queen$17.014.5★961 rev

SUUKSESS Women Double Line Square Neck Tank Top Going Out Sleeveless Cami Shirts (Pale Yellow M)

SUUKSESS$22.564.4★3,275 rev

Artfish Womens Sleeveless Strappy Seamless Crop Tank Tops Square Neck Workout Fitness Basic Cropped Camis Bright Yellow XS

Artfish$18.654.2★10,112 rev

siliteelon Yellow Tops for Women 3/4 Sleeve Ruffle Bell Blouse Dressy Casual Ladies Vacation Sping Summer Outfits 2026 Yellow M

siliteelon$17.534.4★711 rev

Newest

by launch date

Amazon Essentials Womens Regular-Fit Smocked Cotton Stretch Poplin Tank Golden Yellow Even Stripe Small

Amazon Essentials$14.1190 rev

2mo ago

Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White X-Large

Amazon Essentials$11.8215,932 rev

3mo ago

Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White Medium

Amazon Essentials$11.9715,932 rev

3mo ago

ForeFair Ruched Square Neck Tank Top for Women Summer Basic Tight Crop Tops (Yellow S)

ForeFair$17.6344 rev

5mo ago

EasyGala Womens Cotton Tank Tops Lace Trim Scoop Neck Slim Fit Cami Cute Summer Going Out Tops Sexy Low Cut Backless Sleeveless Shirts Tight Trendy Clothes 2026 Yellow S

EasyGala$14.36173 rev

5mo ago

What buyers say about yellow tops for women

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“color is exact”

Size-Overall21%

“it fits as expected”

Comfort-Overall8%

“Very comfortable”

Quality-Overall8%

“Quality of the shirt seems good”

Soft Feel7%

“It's soft”

Material Quality5%

“light material”

Shape/Style3%

“She loves the feel and style”

Value For Money3%

“Worth the price”

Stretchability/Expandability/Elasticity3%

“Comfortable material with a lot of stretch”

Weight Light2%

“Its a perfect weight for spring and summer”

What buyers complain about

Size-Overall26%

“Too short”

Color9%

“color not what I expected”

Quality-Overall4%

“Poor quality”

Material Quality4%

“Material is stiff and flimsy”

Transparency3%

“Doesnt seem see through to me”

Thickness2%

“sheer”

Advertised Vs Actual Product2%

“Does not fit description”

Chest Fit1%

“Because the bust size is too small”

Stretchability/Expandability/Elasticity1%

“No stretch”

Wrinkles1%

“there are still a lot of wrinkles in the fabric not counting the fold creases”

Top return reasons

Size-Overall43%

Chest Fit10%