Is yellow sweater profitable to sell on Amazon United States?

The niche generates $117K/yr across 177 tracked products. 7 of 70 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (47/100).

How competitive is the yellow sweater niche?

64 brands and 128 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in yellow sweater?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.0% — above our launch gate.

When does demand for yellow sweater peak?

Demand peaks in Jan–Apr–Oct; the busiest month runs 4.8× the quietest.

What does it cost to enter the yellow sweater niche?

Listings span $9.94–$88.18; the average listing price is $23.31 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.

yellow sweater

Skip it

Soft demand (-54.9% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$23.31

avg listing price — sweet spot $15–$100

Price range

Great$9.94–$88.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$117K

$117K/yr · 686K searches

Review moat

Bad4,401.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.0%

return rate — above 5% kills the launch gate

Growth

Bad-54.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, yellow sweater is a $117K/yr Amazon United States market (686K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Apr–Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

yellow sweater market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $93K–$117K; units × avg price
Conversion rate: 0.7%
Avg BSR: #739
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 8.1%
Avg brand age: 32 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

128

Top-5 brand share

48%

Top 20: 80%

Top-5 click share

12%

Top 20: 32%

Open market

49%

Amazon Essentials18%
GRACE KARIN11%
SOLY HUX10%
NILOUFO5%
Saodimallsu4%
GRECERELLE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.

Peak months: Jan, Apr, Oct · busiest ÷ quietest = 4.8×

Open Trend

Top yellow sweater search terms

yellow sweater341K/yr -64.5%0.4% conv.
butter yellow sweater86K/yr -57.3%0.5% conv.
yellow cropped cardigan15K/yr -6.0%0.4% conv.
womens yellow cardigan17K/yr -40.8%0.4% conv.
light yellow sweater27K/yr -58.2%0.3% conv.
womens yellow sweater37K/yr -70.7%0.3% conv.
light yellow cardigan for women12K/yr -1.9%0.6% conv.
yellow sweater cardigan10K/yr +45.0%0.5% conv.
yellow cardigan sweater13K/yr -13.1%0.6% conv.
plus size yellow cardigan9K/yr -10.4%0.4% conv.

All search terms

Top yellow sweater products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Small

SOLY HUX$31.034.3★110 rev

SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Medium

SOLY HUX$31.144.3★110 rev

SOLY HUX Womens Oversized Sweater Long Sleeve Crewneck Cute Pullover Knit Tops Casual Trendy Fall Winter Clothing Plain Yellow Small

SOLY HUX$34.384.0★43 rev

Trendy Queen Cropped Cardigan Sweaters for Women Lightweight Y2k Fall Outfits Spring Fashion Clothes 2026 Grey M

Trendy Queen$25.994.5★1,455 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Dark Yellow Large

Amazon Essentials$14.844.4★19,543 rev

Newest

by launch date

GRACE KARIN Lightweight Cardigans for Women Cropped Knit Sweaters Button Front Spring Fashion Clothes Butter Yellow S

GRACE KARIN$25.27131 rev

5mo ago

GRECERELLE Butter Yellow Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Cardigans for Dressy 2026

GRECERELLE$19.36200 rev

6mo ago

EVALESS Cardigan Sweaters for Women Lightweight Trendy Long Sleeve Lapel Collar Button Down Sweaters Fashion Clothing Soft Wool Blend Knit Cardigans Sweater Tops Yellow Medium

EVALESS$22.82798 rev

7mo ago

NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve

NILOUFO$18.22188 rev

8mo ago

NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve

NILOUFO$18.17188 rev

8mo ago

What buyers say about yellow sweater

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Quality-Overall14%

“Amazing quality”

Color14%

“Amazing color”

Soft Feel9%

“soft material”

Comfort-Overall7%

“Very comfortable”

Weight Light5%

“Nice lightweight cardigan”

Material Quality5%

“Nice material and very comfortable”

Shape/Style3%

“Very flattering”

Warmth2%

“Nice and warm”

Value For Money2%

“Great value for money”

What buyers complain about

Size-Overall23%

“Runs a little big”

Quality-Overall7%

“Poor Quality”

Color5%

“just not the right color”

Thickness3%

“So thick”

Material Quality2%

“Bad material, downright awful”

Stitch/Finish/Polish2%

“Crooked stitching; very poor quality”

Machine Wash Suitability2%

“Im certain it will disintegrate during a machine wash”

Pilling/Linting2%

“Heavy Pilling”

Durability2%

“starts to fall apart on the first wear”

Allergies2%

“Itchy”

Top return reasons

Size-Overall50%

Color9%

Material Quality5%

Length5%

Sleeve Fit4%

Chest Fit4%

Advertised Vs Actual Product2%

Thin2%

Shape/Style2%

Shoulder Fit2%

Common questions

Is yellow sweater profitable to sell on Amazon United States?: The niche generates $117K/yr across 177 tracked products. 7 of 70 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (47/100).
How competitive is the yellow sweater niche?: 64 brands and 128 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in yellow sweater?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.0% — above our launch gate.
When does demand for yellow sweater peak?: Demand peaks in Jan–Apr–Oct; the busiest month runs 4.8× the quietest.
What does it cost to enter the yellow sweater niche?: Listings span $9.94–$88.18; the average listing price is $23.31 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.