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Yellow Suitcase

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.7% of searches, so Yellow Suitcase is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$116K/yr147K searches / yr
90-day growth
+35.1%search demand this quarter
Competition
20%top-5 click share · 43 brands · 57 sellers

Flapen Score

Yellow Suitcase against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Suitcase is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Suitcase market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Suitcase 147K times last year and spent an estimated $116K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+35.1%
Conversion, latest week
0.7%
Market size, estimated
$116Ka year
Peak month
June2.1× the quietest month
Top search term
yellow suitcase42K searches a year

02 · Price

A sale here is worth $110.79.

Listings sell for $110.79 on average, from $32.53 to $276.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $110.79 that is $0 to $11K a year per listing.

Average price
$110.79above the $15 to $100 sweet spot
Price range
$32.53–$276.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #556 within Luggage. It carries 4,710 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
77%
Out of stock, average day
12.3%
Average rank
#556in Luggage
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,710per listing
Listings tracked
115

04 · Newcomers

15 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
15Amazon's first-year sales bar
Average brand age
29 months

Products

Top Yellow Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

57

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

20%

Top 20: 50%

Open market

40%

  • Brand 118%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Yellow Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Yellow Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow suitcase42K/yr
  • yellow luggage28K/yr
  • yellow carry on luggage20K/yr
  • yellow luggage set22K/yr
  • yellow suitcase set6K/yr
  • carry on luggage yellow7K/yr
  • yellow carry on suitcase7K/yr
  • luggage yellow5K/yr
  • suitcase yellow4K/yr
  • yellow suitcases with wheels5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Suitcase

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Zipper Quality”
7.1%of orders come back
“Bad zipper”
A buyer, on “Zipper Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yellow Suitcase questions

Answered from the same tracked data.