yellow squash
Skip itPrices mostly outside the sweet spot ($2.02–$7.04) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good$510K$510K/yr · 969K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,364.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.57avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad$2.02–$7.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow squash is a $510K/yr Amazon United States market (969K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
yellow squash market data
- Units sold / yr
- 60K–80K
- avg 10,000–12,500/product
- Revenue / yr
- $274K–$366K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
565
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- vimate44%
- Fresh Produce (Brands May Vary)40%
- Baloian Farms6%
- Sonnorel4%
- Wholesum3%
- Nalefow3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top yellow squash search terms
- yellow797K/yr
- yellow squash114K/yr
- summer squash28K/yr
- organic yellow squash16K/yr
- yellow zucchini6K/yr
- yelloe5K/yr
- yelliw4K/yr
Top yellow squash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)
vimate$5.934.5★750 rev
Organic Yellow Squash 1 LB
Fresh Produce (Brands May Vary)$2.784.7★4,449 rev
Yellow Squash
Fresh Produce (Brands May Vary)$2.024.6★3,499 rev
Baloian Farms Zucchini and Yellow Squash 2 ct
Baloian Farms$2.744.6★2,439 rev
Sonnorel 1 Pack Silicone Case Compatible with Touchland Hand Sanitizer Spray (Fit for 1 FL OZ/30 mL Ver) Portable keychain Cute Color Ears (Yellow)
Sonnorel$5.834.5★955 rev
Newest
by launch dateSonnorel 1 Pack Silicone Case Compatible with Touchland Hand Sanitizer Spray (Fit for 1 FL OZ/30 mL Ver) Portable keychain Cute Color Ears (Yellow)
Sonnorel$5.83955 rev
Nalefow Cute Keychain Whale Shark Coin Purse Keychain Cute Plush Zipper Change Pouch Kawaii Handmade Wallet for Women (Yellow)
Nalefow$7.04156 rev
vimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)
vimate$5.93750 rev
Baloian Farms Zucchini and Yellow Squash 2 ct
Baloian Farms$2.742,439 rev
Wholesum Organic Squash Medley 2 lb
Wholesum$5.624,303 rev
Trending
90-day click momentumvimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)
vimate$5.934.5★
Nalefow Cute Keychain Whale Shark Coin Purse Keychain Cute Plush Zipper Change Pouch Kawaii Handmade Wallet for Women (Yellow)
Nalefow$7.044.8★
Baloian Farms Zucchini and Yellow Squash 2 ct
Baloian Farms$2.744.6★
Wholesum Organic Squash Medley 2 lb
Wholesum$5.624.7★
Yellow Squash
Fresh Produce (Brands May Vary)$2.024.6★
What buyers say about yellow squash
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Arrived fresh”
“Great for seafood”
“Good for what I bought”
“Color”
“size was good”
“Use them quickly and you're good”
“Sturdy”
“Nice sized easy to cook great price”
“Organic squash”
What buyers complain about
“Moldy”
“Not fresh as described”
“Not good shelf life”
“they leaked all over the refrigerator shelf”
“Lemons were bad”
“They were tough”
“Big squash”
“They look none like the ones listed”
Top return reasons
Common questions
- Is yellow squash profitable to sell on Amazon United States?
- The niche generates $510K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the yellow squash niche?
- 6 brands and 565 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in yellow squash?
- Top complaints mined from reviews: Texture/Consistency-Overall, Stale/Rotten/Spoiled, Durability. The return rate is 0.1%.
- When does demand for yellow squash peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the yellow squash niche?
- Listings span $2.02–$7.04; the average listing price is $4.57 (sweet spot $15–$100). The average incumbent carries 2,364 reviews — the moat a new listing must climb.