Is yellow sports bra profitable to sell on Amazon United States?

The niche generates $59K/yr across 125 tracked products. 2 of 63 products launched in the last 360 days are still selling. 90-day search growth is +65.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the yellow sports bra niche?

40 brands and 44 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in yellow sports bra?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Smell. The return rate is 7.6% — above our launch gate.

What does it cost to enter the yellow sports bra niche?

Listings span $9.34–$44.10; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 2,395 reviews — the moat a new listing must climb.

yellow sports bra

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$20.32

avg listing price — sweet spot $15–$100

Price range

Great$9.34–$44.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+65.5%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,394.79

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad$59K

$59K/yr · 320K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, yellow sports bra is a $59K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

yellow sports bra market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,094
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 6.5%
Avg brand age: 38 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

17%

Top 20: 41%

Open market

48%

RUNNING GIRL13%
HeyNuts10%
Comper9%
YEOREO7%
Avidlove7%
Omwilddo6%

Top yellow sports bra search terms

yellow sports bra108K/yr +56.6%1.0% conv.
yellow bra76K/yr +74.1%0.3% conv.
butter yellow sports bra32K/yr +89.5%0.8% conv.
yellow bralette36K/yr +97.7%0.5% conv.
yellow sports bras for women26K/yr +60.8%0.6% conv.
gold sports bra22K/yr +5.1%0.8% conv.
light yellow sports bra8K/yr +36.3%0.4% conv.
butter yellow bra5K/yr +188.4%0.4% conv.
yellow bra top7K/yr +62.1%0.4% conv.

All search terms

Top yellow sports bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Yellow-S)

Comper$14.164.1★460 rev

Omwilddo Womens Y Back Padded Sports Bra Strappy U Neck Butter Soft Low Impact Workout Bras Yoga Pilates Walking Butter Yellow M

Omwilddo$25.514.6★216 rev

Ama Larsi High Impact Strappy Sports Bra for Women

Ama Larsi$23.444.3★486 rev

RUNNING GIRL Sports Bras for Women Strappy Back Supportive Sports Bra Padded Workout Bras Medium Support(WX2354 Yellow M)

RUNNING GIRL$19.084.5★20,129 rev

HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Butter Cream S

HeyNuts$26.874.4★91 rev

Newest

by launch date

HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Butter Cream S

HeyNuts$26.8791 rev

3mo ago

Womens Thin Straps Yellow Sport Bras Cute Square Neck Padded Workout Yoga Tops Cami with Built in Bra Bralette Summer Tops 2026 Crop Tops(Butter Yellow Medium)

LASLULU$23.43262 rev

3mo ago

RUNNING GIRL High Impact Sports Bras for Women Molded Cup Yellow Sports Bra Workout Bras for Women High Support Racerback(WX3046 Yellow L)

RUNNING GIRL$20.98642 rev

4mo ago

Omwilddo Womens Y Back Padded Sports Bra Strappy U Neck Butter Soft Low Impact Workout Bras Yoga Pilates Walking Butter Yellow M

Omwilddo$25.51216 rev

4mo ago

YEOREO CoreFlex Y Back Sports Bras for Women Padded Racerback Bra Paisely Light Impact Adjustable Straps Gym Workout Tops Milk Yellow M

YEOREO$23.04436 rev

5mo ago

What buyers say about yellow sports bra

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits great”

Color15%

“I love the color”

Comfort-Overall15%

“So comfortable”

Soft Feel8%

“So soft”

Quality-Overall6%

“is well made”

Exercise/Sports Suitability4%

“Great sports bra”

Shape/Style3%

“So flattering”

Stretchability/Expandability/Elasticity3%

“Its got good stretch so you can breath in it unlike some other tanks”

Value For Money3%

“For the low price point the overall value for money here is truly hard to beat”

Chest Fit2%

“supportive in the chest area”

What buyers complain about

Size-Overall27%

“it was too big”

Strap/String Quality12%

“Loose straps”

Smell6%

“Came smelling like someone elses body odor”

Color6%

“Should have looked at the reviews because its a pissy color yellow”

Transparency4%

“see through”

Exercise/Sports Suitability3%

“not enough support for running”

Adhesion/Stickiness3%

“They are glued in at the bottom”

Comfort-Overall1%

“I've definitely paid more for a less comfortable bra”

Product Condition1%

“Arrived Dingy dirty used”

Advertised Vs Actual Product1%

“Size chart not accurate”

Top return reasons

Size-Overall60%

Chest Fit9%

Color8%

Material Quality2%

Transparency2%

Advertised Vs Actual Product2%

Length2%

Strap/String Quality1%

Thin1%

Shape/Style1%

Common questions

Is yellow sports bra profitable to sell on Amazon United States?: The niche generates $59K/yr across 125 tracked products. 2 of 63 products launched in the last 360 days are still selling. 90-day search growth is +65.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the yellow sports bra niche?: 40 brands and 44 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in yellow sports bra?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Smell. The return rate is 7.6% — above our launch gate.
What does it cost to enter the yellow sports bra niche?: Listings span $9.34–$44.10; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 2,395 reviews — the moat a new listing must climb.