Is yellow shorts profitable to sell on Amazon United States?

The niche generates $76K/yr across 87 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the yellow shorts niche?

55 brands and 60 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in yellow shorts?

Top complaints mined from reviews: Size-Overall, Transparency, Color. The return rate is 11.6% — above our launch gate.

When does demand for yellow shorts peak?

Demand peaks in May–Jun–Jul–Oct; the busiest month runs 12.6× the quietest.

What does it cost to enter the yellow shorts niche?

Listings span $6.74–$42.77; the average listing price is $18.47 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.

yellow shorts

Worth a look

Shows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+119.2%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$18.47

avg listing price — sweet spot $15–$100

Price range

Great$6.74–$42.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,810.51

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 667K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, yellow shorts is a $76K/yr Amazon United States market (667K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

yellow shorts market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $74K–$92K; units × avg price
Conversion rate: 0.6%
Avg BSR: #909
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.5%
Avg brand age: 31 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

Top-5 brand share

46%

Top 20: 74%

Top-5 click share

23%

Top 20: 50%

Open market

51%

Amazon Essentials17%
BMJL15%
DOCUMO6%
CHICGAL4%
PINSPARK4%
ZKIEYS3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +119.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 12.6×

Open Trend

Top yellow shorts search terms

yellow shorts263K/yr +117.8%0.3% conv.
yellow shorts women128K/yr +132.3%0.4% conv.
butter yellow shorts34K/yr +155.7%0.3% conv.
yellow athletic shorts36K/yr +127.1%0.5% conv.
womens yellow shorts26K/yr +159.8%0.4% conv.
yellow running shorts24K/yr +46.0%0.4% conv.
yellow workout shorts19K/yr +80.2%0.4% conv.
yellow shorts for women12K/yr +172.1%0.3% conv.
light yellow shorts13K/yr +79.2%0.1% conv.
yellow gym shorts14K/yr +64.2%0.3% conv.

All search terms

Top yellow shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Medium

Amazon Essentials$6.744.4★927 rev

Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Small

Amazon Essentials$7.484.4★927 rev

BMJL Womens Running Shorts Elastic High Waisted with Pockets 2.5 Sporty Workout Quick Dry Athletic Shorts(M Golden Yellow)

BMJL$19.694.4★13,189 rev

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Bright Yellow)

BMJL$22.964.4★12,803 rev

Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Large

Amazon Essentials$8.224.4★927 rev

Newest

by launch date

Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Yellow Medium)

Blooming Jelly$23.491,753 rev

3mo ago

GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets

GAYHAY$13.86194 rev

4mo ago

ATHVOTAR Workout Gym Shorts Women High Waisted Seamless Butt Lifting Scrunch Butt Sports Shorts Light Yellow L

ATHVOTAR$9.35915 rev

6mo ago

GROTEEN High Waisted Biker Shorts with Pockets for Women Yoga Workout Tummy Control Gym Running Shorts Leggings (Small-Medium Yellow)

GROTEEN$9.521,722 rev

7mo ago

Haloumoning Girls Athletic Shorts Kids Qucik Dry High Waisted 2 in 1 Running Biker Shorts with Pockets 5-14 Years Yellow

Haloumoning$14.2066 rev

7mo ago

What buyers say about yellow shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Very comfortable”

Size-Overall14%

“Fit great”

Color12%

“the color is pretty”

Material Quality6%

“The material is soft”

Quality-Overall6%

“very nice quality. think new sweatshirt inside.”

Soft Feel6%

“smooth and soft”

Value For Money4%

“Definitely worth the price”

Pockets/Compartments3%

“I especially like the two deep pockets”

Exercise/Sports Suitability3%

“Perfect Shorts for Every Day Running Around”

Advertised Vs Actual Product3%

“As described and size matched”

What buyers complain about

Size-Overall16%

“Ran small”

Transparency12%

“Practically see through”

Color9%

“Color fade”

Material Quality8%

“very thin cheap material”

Quality-Overall5%

“Very bad quality, see-through, very thin cheap material”

Thin4%

“Thin Material”

Thickness3%

“The fabric is thick”

Product Condition3%

“It is obvious that it was previously worn by somebody”

Pockets/Compartments3%

“The pocket is sawn upside down, hence unusable”

Wrinkles1%

“They had crease wrinkles in the cuff that I could not iron out all the way”

Top return reasons

Size-Overall43%

Waist Fit9%

Color9%

Length7%

Transparency6%

Material Quality5%

Thin3%

Thigh Fit3%

Hip Fit3%

Advertised Vs Actual Product2%

Common questions

Is yellow shorts profitable to sell on Amazon United States?: The niche generates $76K/yr across 87 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the yellow shorts niche?: 55 brands and 60 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in yellow shorts?: Top complaints mined from reviews: Size-Overall, Transparency, Color. The return rate is 11.6% — above our launch gate.
When does demand for yellow shorts peak?: Demand peaks in May–Jun–Jul–Oct; the busiest month runs 12.6× the quietest.
What does it cost to enter the yellow shorts niche?: Listings span $6.74–$42.77; the average listing price is $18.47 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.