yellow shirt
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.23–$30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$596K$596K/yr · 5.0M searches
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,336.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow shirt is a $596K/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Apr–May–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
yellow shirt market data
- Units sold / yr
- 40K–50K
- avg 100–250/product
- Revenue / yr
- $648K–$810K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,052
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.7%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
107 rising
Sellers
174
Top-5 brand share
36%
Top 20: 64%
Top-5 click share
8%
Top 20: 22%
Open market
65%
- SUUKSESS11%
- Amazon Essentials10%
- ForeFair6%
- YEOREO3%
- ZESICA3%
- PRETTYGARDEN2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.9% search growth over the last 90 days.Peak months: Apr, May, Oct, Nov · busiest ÷ quietest = 10.3×
Top yellow shirt search terms
- yellow tops for women855K/yr
- butter yellow top512K/yr
- yellow top685K/yr
- yellow shirt836K/yr
- yellow shirt women512K/yr
- yellow tops182K/yr
- mustard yellow tops for women166K/yr
- yellow shirt men186K/yr
- butter yellow tops for women63K/yr
- womens yellow top99K/yr
Top yellow shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YEOREO Ease Women Fitted Workout Tops Short Sleeve Double Lined Basic Y2K Going Out Crew Neck Compression Crop Top Creamy Yellow M
YEOREO$18.954.5★1,645 rev
SUUKSESS Women Off Shoulder Tops Sleeveless Shirts Y2K Trendy Going Out Crop Tank Top (Butter Yellow S)
SUUKSESS$22.374.4★1,567 rev
PRETTYGARDEN Blouses for Women Dressy Casual 2026 Spring Summer Business Office Tops Cap Sleeve Textured Cute Work Shirt (Tender Yellow Medium)
PRETTYGARDEN$12.874.3★1,109 rev
SUUKSESS Women Double Line Square Neck Tank Top Going Out Sleeveless Cami Shirts (Pale Yellow XS)
SUUKSESS$22.964.4★3,275 rev
ZESICA Womens 2026 Summer Off Shoulder Tops Going Out Sexy Y2k Shirts Spring Fashion Cap Sleeve Ruched Asymmetrical Blouses Butter Yellow M
ZESICA$20.104.6★556 rev
Newest
by launch date
LanGui Womens Short Sleeve T Shirts - Cotton Tshirt Crew Neck Fitted Basic Tee Soft Cute Y2K Tops for Summer Trendy Going Out Yellow Medium
LanGui$10.0739 rev
Amazon Essentials Womens Slim-Fit Half Sleeve Square Neck T-Shirt Pastel Yellow X-Large
Amazon Essentials$8.808,935 rev
Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White Medium
Amazon Essentials$11.9715,932 rev
PRETTYGARDEN Womens Crochet Tank Tops 2026 Summer Spring Sleeveless Tops Cute Sweater Vest Trendy Boho Beach Vacation Clothes (Yellow Medium)
PRETTYGARDEN$17.57531 rev
SUUKSESS Women Halter Tank Top with Built in Bra Cotton Ribbed V Neck Fitted Basic Going Out Summer Tops (Butter Yellow M)
SUUKSESS$21.02285 rev
Trending
90-day click momentumAmazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White Medium
Amazon Essentials$11.974.5★
LanGui Womens Short Sleeve T Shirts - Cotton Tshirt Crew Neck Fitted Basic Tee Soft Cute Y2K Tops for Summer Trendy Going Out Yellow Medium
LanGui$10.074.6★
Amazon Essentials Womens Slim-Fit Half Sleeve Square Neck T-Shirt Pastel Yellow X-Large
Amazon Essentials$8.804.4★
SUUKSESS Women Halter Tank Top with Built in Bra Cotton Ribbed V Neck Fitted Basic Going Out Summer Tops (Butter Yellow M)
SUUKSESS$21.024.3★
MAOECO Womens Tank Tops Sexy Halter Neck Going Out Tops Summer 2026 Trendy Backless Workout Shirts Sleeveless Y2k Clothes Butter Yellow S
MAOECO$15.294.1★
What buyers say about yellow shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Flattering fit”
“color is exact”
“good shirt ; great quality”
“Very comfortable”
“It's soft”
“Good thick material”
“Good Value”
“Flattering”
“Exactly as show”
“Nice lightweight top”
What buyers complain about
“Run big”
“Color not as expected”
“Didn't care for material”
“Theyre pretty thin as well”
“See through”
“Poor quality”
“Doesn't look like the picture”
“Thin Material”
“Gets very wrinkled”
“The price is high for how small of a shirt it is”
Top return reasons
Common questions
- Is yellow shirt profitable to sell on Amazon United States?
- The niche generates $596K/yr across 299 tracked products. 28 of 127 products launched in the last 360 days are still selling. 90-day search growth is +28.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the yellow shirt niche?
- 107 brands and 174 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in yellow shirt?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 9.5% — above our launch gate.
- When does demand for yellow shirt peak?
- Demand peaks in Apr–May–Oct–Nov; the busiest month runs 10.3× the quietest.
- What does it cost to enter the yellow shirt niche?
- Listings span $7.23–$30.36; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 5,337 reviews — the moat a new listing must climb.