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Yellow Shirt

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.7% of searches, so Yellow Shirt is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$596K/yr5.0M searches / yr
90-day growth
+28.9%search demand this quarter
Competition
8%top-5 click share · 107 brands · 174 sellers

Flapen Score

Yellow Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Shirt is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Shirt 5.0M times last year and spent an estimated $596K. The top 5 brands take 36% of clicks. Demand peaks in Apr–May–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
0.7%
Market size, estimated
$596Ka year
Peak month
October10.3× the quietest month
Top search term
yellow tops for women855K searches a year

02 · Price

A sale here is worth $16.20.

Listings sell for $16.20 on average, from $7.23 to $30.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $16.20 that is $2K to $4K a year per listing.

Average price
$16.20inside the $15 to $100 sweet spot
Price range
$7.23–$30.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,052 within Tanks & Camis. It carries 5,337 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,052in Tanks & Camis
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,337per listing
Listings tracked
299

04 · Newcomers

28 of last year's 127 launches cleared the first-year sales bar.

127 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
127
Successful launches
28Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yellow Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

107 rising

Sellers

174

Top-5 brand share

36%

Top 20: 64%

Top-5 click share

8%

Top 20: 22%

Open market

65%

  • Brand 111%
  • Brand 210%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Yellow Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Yellow Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow tops for women855K/yr
  • butter yellow top512K/yr
  • yellow top685K/yr
  • yellow shirt836K/yr
  • yellow shirt women512K/yr
  • yellow tops182K/yr
  • mustard yellow tops for women166K/yr
  • yellow shirt men186K/yr
  • butter yellow tops for women63K/yr
  • womens yellow top99K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Shirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
9.5%of orders come back
“Run big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yellow Shirt questions

Answered from the same tracked data.