Yellow Scarf

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

1.8%

Market size, estimated

$167Ka year

Peak month

June4.5× the quietest month

Top search term

yellow797K searches a year

Listings sell for $8.05 on average, from $5.83 to $13.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $8.05 that is $6K to $8K a year per listing.

Average price

$8.05under the $15 to $100 sweet spot

Price range

$5.83–$13.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

7.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Scarves & Wraps. It carries 414 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#175in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

414per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months