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yellow ribbon pin

Skip it

Soft demand (-67.8% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 42Competition 75Returns 78Price range 47Avg price 31Brand share 85Review moat 85Quality gap 28

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great301.76

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Price range

Okay$5.51–$23.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$10K

$10K/yr · 30K searches

Growth

Bad-67.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, yellow ribbon pin is a $10K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

yellow ribbon pin market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$15K–$19K
units × avg price
Conversion rate
3.3%
Avg BSR
#7,276
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
6.7%
Avg brand age
36 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

34

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

40%

Top 20: 91%

Open market

46%

  • MIDLE18%
  • Joixy12%
  • YuanHolumid8%
  • Misdary7%
  • Yalis5%
  • Sunenlyst5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 4.7×

Top yellow ribbon pin search terms

  • yellow pins5K/yr
  • yellow ribbon pin15K/yr
  • yellow pin5K/yr
  • yellow ribbon pins2K/yr
  • yellow ribbon pin hostages israel1K/yr
  • bring them home pin966/yr
  • yellow ribbon pin hostages30/yr
All search terms

Top yellow ribbon pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2866%$5729%$85712%$1K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yellow ribbon pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Well made as described”

Advertised Vs Actual Product21%

“Exactly as shown”

Size-Overall9%

“Just the right size”

Color9%

“Very colorful, Looks great”

Value For Money6%

“Great quantity for a great price”

Strength5%

“was sturdy”

Durability4%

“Very durable”

Material Quality3%

“it looked great, great materials”

Brightness/Shine/Glow3%

“The Sparkle is real”

Shape/Style3%

“Gives a classy look”

What buyers complain about

Size-Overall38%

“The pin could be a bit bigger”

Quality-Overall31%

“It looked cheap”

Advertised Vs Actual Product13%

“False advertising”

Durability6%

“bent easily”

Ease Of Cleaning6%

“Impossible to sew with and get a smooth and clean”

Top return reasons

Size-Overall50%
Color25%
Advertised Vs Actual Product5%
Material Quality4%
Quality-Overall3%
Functionality-Overall2%
Wrong Dimensions1%
Strength1%
Defective Material/Parts1%
Mapping Accuracy1%

Common questions

Is yellow ribbon pin profitable to sell on Amazon United States?
The niche generates $10K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.8%. Flapen's verdict: Skip it (43/100).
How competitive is the yellow ribbon pin niche?
22 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in yellow ribbon pin?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for yellow ribbon pin peak?
Demand peaks in Mar–Sep–Oct; the busiest month runs 4.7× the quietest.
What does it cost to enter the yellow ribbon pin niche?
Listings span $5.51–$23.53; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.