yellow raincoat kids
Skip itSoft demand (-29.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.19–$55.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good957.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 129K searches
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yellow raincoat kids is a $58K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
yellow raincoat kids market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 21.0%
- Avg brand age
- 52 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
32
Top-5 brand share
53%
Top 20: 97%
Top-5 click share
42%
Top 20: 82%
Open market
42%
- Hiheart19%
- Wantdo13%
- Taiduosheng7%
- amivoo7%
- iXtreme6%
- IOFLIGGA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.0×
Top yellow raincoat kids search terms
- yellow raincoat kids36K/yr
- kids yellow raincoat24K/yr
- yellow rain jacket kids14K/yr
- yellow rain coat kids11K/yr
- toddler yellow raincoat7K/yr
- yellow raincoat toddler4K/yr
- girls yellow raincoat11K/yr
- kids yellow rain jacket5K/yr
- yellow kids raincoat4K/yr
- yellow raincoat girls6K/yr
Top yellow raincoat kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hiheart Boys Girls Waterproof Rain Jackets Lightweight Hooded Cotton Lined Raincoats Yellow 4T
Hiheart$30.774.8★5,771 rev
Wantdo Boys & Girls Waterproof Rain Jacket Packable Rain Coat with Hood Yellow 10-12
Wantdo$33.504.7★396 rev
iXtreme Boys Rain Jacket - Lightweight Waterproof Hooded Rain Coat for Boys - Windbreaker Jacket for Outdoor Play & Travel Size 18 Yellow
iXtreme$26.904.7★1,167 rev
Taiduosheng Kids Rainwear Hooded Button Down Long Boys Rain Jacket Girls Yellow Halloween Raincoat L
Taiduosheng$18.523.7★929 rev
JAN & JUL Waterproof Rain Jacket Raincoat with Hood for Girls and Boys (Yellow Size 5T)
JAN & JUL$55.514.8★182 rev
Newest
by launch date
EIGIOO Boys Girls Soft lining Hooded Rain Jacket 6 Years Yellow
EIGIOO$19.60167 rev
Carters Boys Color Splash Rainslicker Rain Jacket Solid Yellow 5-6
Carter's$29.3415 rev
IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 9 Years 10 Years Mustard Yellow)
IOFLIGGA$32.7613 rev
IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 11 Years 12 Years Mustard Yellow)
IOFLIGGA$34.0013 rev
amivoo Kids Rain Jacket - Waterproof Boys Girls Raincoat Yellow Breathable Hooded Rain Coat for Girls Boys Toddler (US Age 8 Years 10 Years Yellow)
amivoo$18.30173 rev
Trending
90-day click momentumEIGIOO Boys Girls Soft lining Hooded Rain Jacket 6 Years Yellow
EIGIOO$19.604.8★
EIGIOO Boys Girls Soft lining Hooded Rain Jacket 4 Years Yellow
EIGIOO$19.924.8★
Carters Boys Color Splash Rainslicker Rain Jacket Solid Yellow 5-6
Carter's$29.344.8★
IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 9 Years 10 Years Mustard Yellow)
IOFLIGGA$32.764.9★
Wantdo Boys & Girls Waterproof Rain Jacket Packable Rain Coat with Hood Yellow 10-12
Wantdo$33.504.7★
What buyers say about yellow raincoat kids
What buyers praise and complain about, mined from review topics.What buyers love
“It fit perfectly”
“It was exactly as we expected — from the size to the quality”
“thin enough to not be too heavy”
“He came in handy he uses it when he's at school mainly”
“Looks as described”
“Keeps them dry and happy”
“Cute lining, good material, good value for the money”
“Great fit super cute and waterproof”
“match the yellow color perfectly”
“Durable Rain Jackets”
What buyers complain about
“Very thin”
Top return reasons
Common questions
- Is yellow raincoat kids profitable to sell on Amazon United States?
- The niche generates $58K/yr across 34 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the yellow raincoat kids niche?
- 23 brands and 32 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in yellow raincoat kids?
- Top complaints mined from reviews: Thin. The return rate is 8.8% — above our launch gate.
- When does demand for yellow raincoat kids peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 39.0× the quietest.
- What does it cost to enter the yellow raincoat kids niche?
- Listings span $6.19–$55.51; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.