Yellow Raincoat

Shoppers searched for this 949K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

949K

Growth, 90 days vs prior 90

+21.7%

Conversion, latest week

0.3%

Market size, estimated

$88Ka year

Peak month

October43.8× the quietest month

Top search term

yellow raincoat424K searches a year

Listings sell for $28.03 on average, from $9.11 to $52.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $28.03 that is $3K to $7K a year per listing.

Average price

$28.03inside the $15 to $100 sweet spot

Price range

$9.11–$52.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,375 within Coats, Jackets & Vests. It carries 3,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#1,375in Coats, Jackets & Vests

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,631per listing

Listings tracked

61

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months