yellow raincoat
Worth a lookShows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$28.03avg listing price — sweet spot $15–$100
Price range
Great$9.11–$52.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,631.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 949K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yellow raincoat is a $88K/yr Amazon United States market (949K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
yellow raincoat market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $280K–$350K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,375
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
53
Top-5 brand share
54%
Top 20: 86%
Top-5 click share
33%
Top 20: 66%
Open market
43%
- SaphiRose21%
- LOMON14%
- Galeton9%
- TCOT5%
- Custom Leathercraft4%
- TICONN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 43.8×
Top yellow raincoat search terms
- yellow raincoat424K/yr
- yellow rain jacket164K/yr
- yellow raincoat women66K/yr
- yellow rain jacket women32K/yr
- yellow rain coat76K/yr
- yellow rain coats for women19K/yr
- yellow windbreaker14K/yr
- yellow coat27K/yr
- yellow trench coat13K/yr
- mens yellow raincoat12K/yr
Top yellow raincoat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMON Women Raincoat Lightweight Active Wear Quick-drying Junior Casual Fashion Rain Jacket Outdoor Waterproof Jacket Yellow M
LOMON$41.194.5★8,837 rev
SaphiRose Rain Poncho for Adults Waterproof Hooded Zipper Raincoat with Pockets Lightweight Packable for Men and Women
SaphiRose$19.304.5★20,120 rev
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Yellow)
SaphiRose$14.264.6★4,511 rev
Galeton mens RAINCOAT Yellow X-Large US
Galeton$13.204.3★1,105 rev
LOMON Women Raincoat Lightweight Waterproof Trench Coat Hoodie Outerwear Jackets Casual long rain jacket Plus Size Yellow XL
LOMON$40.534.5★8,837 rev
Newest
by launch date
PITINAN Womens Yellow Raincoat Hooded Spring Fall Winter Jackets For Women Waterproof Rain Jacket Lined Long Raincoat Travel Jackets Alaska Cruise Outfits For Women Yellow L
PITINAN$44.6863 rev
TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow XL
TCOT$33.02349 rev
TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow L
TCOT$30.11349 rev
TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow M
TCOT$29.65349 rev
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Yellow L)
APEXUP$23.441,299 rev
Trending
90-day click momentum
TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)
TICONN$31.604.6★
TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow XL
TCOT$33.024.5★
Bloggerlove Rain Jacket Lightweight Rain Coats Waterproof With Hood Outdoor Long Rain Coat Hiking Jackets Yellow S
Bloggerlove$28.914.2★
PITINAN Womens Yellow Raincoat Hooded Spring Fall Winter Jackets For Women Waterproof Rain Jacket Lined Long Raincoat Travel Jackets Alaska Cruise Outfits For Women Yellow L
PITINAN$44.684.5★
TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow M
TCOT$29.654.5★
What buyers say about yellow raincoat
What buyers praise and complain about, mined from review topics.What buyers love
“Great one-size fits all product”
“Excellent craftsmanship for the cost”
“Worth it”
“Great light weight rain coat”
“Nice color choices”
“Better than the picture”
“Rain is not so bad”
“Convenient purchase”
“Fabric was soft and water resistant”
“the material definitely can keep you warm”
What buyers complain about
“One thing I didnt love was that the arm part is too short”
“Not the Best”
“Sandwich bags are thicker”
“Breaks down after a couple days”
“Not Waterproof”
“The first time I used the jacket the zipper broke so I reached out to the vendor”
“It is rather cheap material”
“Jacket sleeves are waaay too long”
“not 5 as advertised here”
“It's hard to justify the price”
Top return reasons
Common questions
- Is yellow raincoat profitable to sell on Amazon United States?
- The niche generates $88K/yr across 61 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the yellow raincoat niche?
- 38 brands and 53 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in yellow raincoat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.3%.
- When does demand for yellow raincoat peak?
- Demand peaks in Oct–Nov; the busiest month runs 43.8× the quietest.
- What does it cost to enter the yellow raincoat niche?
- Listings span $9.11–$52.43; the average listing price is $28.03 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.