Yellow Rain Boots

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

578K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

0.4%

Market size, estimated

$68Ka year

Peak month

October18.1× the quietest month

Top search term

yellow boots147K searches a year

Listings sell for $33.39 on average, from $13.71 to $114.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.39 that is $0 to $3K a year per listing.

Average price

$33.39inside the $15 to $100 sweet spot

Price range

$13.71–$114.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #453 within Shoes. It carries 2,151 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.6%

Average rank

#453in Shoes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,151per listing

Listings tracked

60

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months