Yellow Purse

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $428K a year.

Searches, last 12 months

938K

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

1.3%

Market size, estimated

$428Ka year

Peak month

May4.2× the quietest month

Top search term

yellow purse309K searches a year

Listings sell for $34.08 on average, from $7.54 to $241.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $34.08 that is $0 to $3K a year per listing.

Average price

$34.08inside the $15 to $100 sweet spot

Price range

$7.54–$241.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,796 within Crossbody Bags. It carries 2,569 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

3.9%

Average rank

#1,796in Crossbody Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,569per listing

Listings tracked

109

24 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

8Amazon's first-year sales bar

Average brand age

31 months