Yellow Poncho

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +140.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+140.8%

Conversion, latest week

5.9%

Market size, estimated

$23Ka year

Top search term

yellow poncho20K searches a year

Listings sell for $12.51 on average, from $4.56 to $25.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.51 that is $0 to $1K a year per listing.

Average price

$12.51under the $15 to $100 sweet spot

Price range

$4.56–$25.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,065 within Coats, Jackets & Vests. It carries 2,869 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#1,065in Coats, Jackets & Vests

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,869per listing

Listings tracked

32

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months