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Yellow Polo Shirt Men

Fail

An estimated 10.4% of orders come back, so Yellow Polo Shirt Men is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$128K/yr523K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
29%top-5 click share · 34 brands · 39 sellers

Flapen Score

Yellow Polo Shirt Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Polo Shirt Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Polo Shirt Men market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Polo Shirt Men 523K times last year and spent an estimated $128K. The top 5 brands take 54% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
523K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
1.2%
Market size, estimated
$128Ka year
Peak month
October4.3× the quietest month
Top search term
yellow polo shirt men77K searches a year

02 · Price

A sale here is worth $19.87.

Listings sell for $19.87 on average, from $8.70 to $59.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.87 that is $0 to $2K a year per listing.

Average price
$19.87inside the $15 to $100 sweet spot
Price range
$8.70–$59.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #255 within Button-Down Shirts. It carries 3,472 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#255in Button-Down Shirts
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,472per listing
Listings tracked
87

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Yellow Polo Shirt Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

39

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

29%

Top 20: 56%

Open market

39%

  • Brand 118%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Yellow Polo Shirt Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Yellow Polo Shirt Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow polo shirt men77K/yr
  • yellow dress shirt men53K/yr
  • mens yellow dress shirt38K/yr
  • yellow button down shirt men59K/yr
  • yellow polo37K/yr
  • mens yellow polo shirt21K/yr
  • yellow mens dress shirt20K/yr
  • yellow dress shirt35K/yr
  • yellow button up shirt men28K/yr
  • yellow button up44K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Polo Shirt Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
10.4%of orders come back
“Was sent the wrong size”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Yellow Polo Shirt Men questions

Answered from the same tracked data.