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Yellow Necklace

Maybe

The top 5 brands take only 34% of clicks. But returns run at 4.5% of orders, so Yellow Necklace is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 45
Market size
$161K/yr314K searches / yr
90-day growth
+61.6%search demand this quarter
Competition
28%top-5 click share · 48 brands · 54 sellers

Flapen Score

Yellow Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Necklace is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Necklace 314K times last year and spent an estimated $161K. The top 5 brands take 34% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
3.4%
Market size, estimated
$161Ka year
Peak month
May5.1× the quietest month
Top search term
yellow necklace59K searches a year

02 · Price

A sale here is worth $15.26.

Listings sell for $15.26 on average, from $4.90 to $36.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $15.26 that is $0 to $2K a year per listing.

Average price
$15.26inside the $15 to $100 sweet spot
Price range
$4.90–$36.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #2,497 within Jewelry Sets. It carries 2,491 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#2,497in Jewelry Sets
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,491per listing
Listings tracked
71

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Yellow Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

54

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

28%

Top 20: 64%

Open market

60%

  • Caiyao10%
  • Dcfywl7317%
  • Firstmeet6%
  • MarveBard6%
  • ZMJK6%
  • Jules D.5%

Demand

Yellow Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Search terms

Top Yellow Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow necklace59K/yr
  • yellow jewelry55K/yr
  • yellow jewelry sets for women47K/yr
  • yellow beaded necklace25K/yr
  • yellow necklaces for women29K/yr
  • yellow jewelry for women14K/yr
  • yellow earrings and necklace set9K/yr
  • yellow bead necklace11K/yr
  • yellow necklace set12K/yr
  • yellow jewelry set8K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.26

broke quickly

Didnt last

Broke pretty fast

Quality-Overall10%+1.03

Low quality

it looks pretty cheaply made

Cheap piece of crap

Fastener Quality9%−0.12

Clasp is not good

Clasp issues

Clasp doesnt stay

Size-Overall8%+0.57

Size bigger

Tight

Too small

Ease Of Use6%−0.05

Hard to use

Very hard to close

Hard to put on

Love

Quality-Overall22%+1.03

Good quality jewelry

Excellent quality

Beautiful, quality bracelets

Value For Money12%+1.23

Great purchase for the money

Money well spent

Great buy

Color8%

color is pretty

Color was nice

Pretty gold color

Size-Overall8%+0.57

Good fit

Easy to fit and wear

Fits as expected

Advertised Vs Actual Product4%−0.01

As advertised

Looks like the picture

Just as pictured

Return

4.5% Return rate 73% Fixable by listing

Size-Overall33%██▇▇▇▇

Size bigger

Tight

Too small

Wrist Fit16%████▆▇
Color8%▄▄▅▆██

Appears cheap in color

Way too yellow

It changed color 2 days later

Fastener Quality7%▆▆▅█▅▆

Clasp is not good

Clasp issues

Clasp doesnt stay

Quality-Overall5%▇▇█▆█▇

Low quality

it looks pretty cheaply made

Cheap piece of crap

FAQ

Common Yellow Necklace questions

Answered from the same tracked data.