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Yellow Mini Dress

Maybe

The top 5 products take only 7% of clicks. But returns run at 20.3% of orders, so Yellow Mini Dress is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$114K/yr2.0M searches / yr
90-day growth
+12.2%search demand this quarter
Competition
7%top-5 click share · 164 brands · 223 sellers

Flapen Score

Yellow Mini Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Mini Dress is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Mini Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Mini Dress 2.0M times last year and spent an estimated $114K. The top 5 brands take 26% of clicks. Demand peaks in Apr–May–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
0.1%
Market size, estimated
$114Ka year
Peak month
April12.3× the quietest month
Top search term
yellow wedding guest dress209K searches a year

02 · Price

A sale here is worth $44.83.

Listings sell for $44.83 on average, from $14.02 to $89.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $44.83 that is $0 to $4K a year per listing.

Average price
$44.83inside the $15 to $100 sweet spot
Price range
$14.02–$89.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
20.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,915 within Dresses. It carries 730 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
85%
Out of stock, average day
4.1%
Average rank
#1,915in Dresses
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
730per listing
Listings tracked
399

04 · Newcomers

Amazon counts 55 of last year's 207 launches as successful.

207 products launched here in the last 12 months. Amazon counts 55 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
207
Successful launches
55Amazon's first-year sales bar
Average brand age
28 months

Products

Top Yellow Mini Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

164 falling

Sellers

223

Top-5 brand share

26%

Top 20: 53%

Top-5 click share

7%

Top 20: 20%

Open market

75%

  • ZESICA7%
  • MIYIEONZ6%
  • SOLY HUX5%
  • MEROKEETY3%
  • KUTUMAI2%
  • BORIFLORS2%

Demand

Yellow Mini Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Oct · busiest ÷ quietest = 12.3×

Search terms

Top Yellow Mini Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow wedding guest dress209K/yr
  • yellow prom dress225K/yr
  • yellow mini dress261K/yr
  • yellow formal dress126K/yr
  • yellow bridesmaid dress119K/yr
  • yellow long dress104K/yr
  • plus size yellow dress100K/yr
  • yellow plus size dress96K/yr
  • yellow satin dress99K/yr
  • butter yellow dress women59K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Mini Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.04

Little big

Fits small

Didnt fit

Color8%+0.54

Color doesnt match

color's are a bit darker

Color is off

Material Quality7%−0.15

Cheap material

bad material

lower quality material

Transparency7%−0.15

Very transparent

SEE THROUGH

very transparent, at least in yellow

Quality-Overall5%

Cheap and poorly made

looks cheap

POOR QUALITY

Love

Size-Overall24%+1.04

Not too tight

Classy fit

Fit like a glove

Color13%+0.54

Color is accurate

Cute colors

BEAUTIFUL COLORS

Comfort-Overall8%+1.06

is comfortable to wear

felt comfortable the whole time

So comfortable

Shape/Style7%+0.47

Absolutely beautiful dress

Very flattering

Nice style

Quality-Overall7%

Beautifully made

Amazing quality

The quality is solid as well

Return

20.3% Return rate 74% Fixable by listing

Size-Overall35%▇█████

Little big

Fits small

Didnt fit

Chest Fit11%██▇▇▇█

the chest areas was too loose

not good for anyone with a larger chest

A bit tight across chest

Length9%██████
Color7%█▇████

Color doesnt match

color's are a bit darker

Color is off

Material Quality7%█▇█▇▇▇

Cheap material

bad material

lower quality material

FAQ

Common Yellow Mini Dress questions

Answered from the same tracked data.