yellow maxi dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (19.1%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.62avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Review moat
Good1,343.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.16–$226.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$71K$71K/yr · 1.2M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow maxi dress is a $71K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
yellow maxi dress market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $107K–$142K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,472
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 1.6%
- Avg brand age
- 29 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
162 rising
Sellers
189
Top-5 brand share
25%
Top 20: 53%
Top-5 click share
7%
Top 20: 19%
Open market
78%
- ZESICA5%
- MIYIEONZ5%
- SOLY HUX4%
- Floerns3%
- BORIFLORS3%
- PRETTYGARDEN3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 8.0×
Top yellow maxi dress search terms
- yellow long dress104K/yr
- plus size yellow dress100K/yr
- vestido amarillo para mujer108K/yr
- yellow plus size dress96K/yr
- yellow sun dress73K/yr
- long yellow dress89K/yr
- yellow cocktail dress83K/yr
- yellow maxi dress for women63K/yr
- women yellow dress57K/yr
- short yellow dress70K/yr
Top yellow maxi dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Yellow S
ZESICA$49.454.6★211 rev
ZESICA Womens Summer Sleeveless Halter Midi Dress 2026 Off Shoulder High Waist Flowy Formal Wedding Guest Long Dresses Yellow Medium
ZESICA$50.074.1★817 rev
RITERA Plus Size Light Yellow Summer Dresses for Curvy Women Maxi Square Neck Sleeveless Casual Beach Sundress V-Elastic Waistband Tank Dress with Pockets Flowy Patchwork Knit Woven 3XL 22W 24W
RITERA$37.674.4★36 rev
MEROKEETY Summer Floral Wedding Guest Maxi Dress Women 2026 Vacation Formal Bodycon Spaghetti Strap Cocktail Party Long Dress Yellow Small
MEROKEETY$58.184.6★236 rev
IQLWI Womens Dress V Neck Backless Spaghetti Strap Maxi Dress for Women Flowy Boho Casual Sundress (Yellow X-Small)
IQLWI$38.653.4★85 rev
Newest
by launch date
BORIFLORS Womens Ruched Bodycon Maxi Dress Mesh Sleeveless Square Neck Formal Beach Wedding Guest Cocktail Long Dresses Medium Yellow
BORIFLORS$34.5490 rev
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Yellow S
ZESICA$49.45211 rev
Wenrine Womens Summer Boho Maxi Dresses Spaghetti Straps Chiffon Casual Sundress Beach Vacation Long Dress with Pockets Yellow
Wenrine$35.2386 rev
RITERA Plus Size Light Yellow Summer Dresses for Curvy Women Maxi Square Neck Sleeveless Casual Beach Sundress V-Elastic Waistband Tank Dress with Pockets Flowy Patchwork Knit Woven 3XL 22W 24W
RITERA$37.6736 rev
MEROKEETY Summer Floral Wedding Guest Maxi Dress Women 2026 Vacation Formal Bodycon Spaghetti Strap Cocktail Party Long Dress Yellow Small
MEROKEETY$58.18236 rev
Trending
90-day click momentumBORIFLORS Womens Ruched Bodycon Maxi Dress Mesh Sleeveless Square Neck Formal Beach Wedding Guest Cocktail Long Dresses Medium Yellow
BORIFLORS$34.544.4★
Wenrine Womens Summer Boho Maxi Dresses Spaghetti Straps Chiffon Casual Sundress Beach Vacation Long Dress with Pockets Yellow
Wenrine$35.234.4★
IQLWI Womens Dress V Neck Backless Spaghetti Strap Maxi Dress for Women Flowy Boho Casual Sundress (Yellow X-Small)
IQLWI$38.653.4★
MEROKEETY Summer Floral Wedding Guest Maxi Dress Women 2026 Vacation Formal Bodycon Spaghetti Strap Cocktail Party Long Dress Yellow Medium
MEROKEETY$58.624.6★
MEROKEETY Summer Floral Wedding Guest Maxi Dress Women 2026 Vacation Formal Bodycon Spaghetti Strap Cocktail Party Long Dress Yellow Small
MEROKEETY$58.184.6★
What buyers say about yellow maxi dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Color is accurate”
“Very comfortable to wear”
“cute style”
“Beautifully made”
“Beautiful and soft material”
“Soft Fabric”
“Its accurate per the description”
“Stretchy and soft”
“Very lightweight and comfortable”
What buyers complain about
“Little big”
“Cheap material”
“Color doesnt match”
“You can see through it”
“overpriced for quality”
“the chest areas was too loose”
“Not worth the price”
“Cons: Fabric is thinner than expected”
“Not accurate description”
“Not flattering”
Top return reasons
Common questions
- Is yellow maxi dress profitable to sell on Amazon United States?
- The niche generates $71K/yr across 450 tracked products. 57 of 178 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the yellow maxi dress niche?
- 162 brands and 189 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 25% of demand.
- What do buyers complain about in yellow maxi dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 19.1% — above our launch gate.
- When does demand for yellow maxi dress peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 8.0× the quietest.
- What does it cost to enter the yellow maxi dress niche?
- Listings span $11.16–$226.69; the average listing price is $35.62 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.