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Yellow Hoodie

Fail

Demand is soft, at -46.4% this quarter, so Yellow Hoodie is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$86K/yr798K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
38%top-5 click share · 26 brands · 31 sellers

Flapen Score

Yellow Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Hoodie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Hoodie 798K times last year and spent an estimated $86K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
798K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
0.4%
Market size, estimated
$86Ka year
Peak month
October8.6× the quietest month
Top search term
yellow hoodie210K searches a year

02 · Price

A sale here is worth $24.51.

Listings sell for $24.51 on average, from $8.01 to $50.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.51 that is $0 to $2K a year per listing.

Average price
$24.51inside the $15 to $100 sweet spot
Price range
$8.01–$50.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #188 within Fashion Hoodies & Sweatshirts. It carries 10,461 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
2.4%
Average rank
#188in Fashion Hoodies & Sweatshirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
10,461per listing
Listings tracked
51

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Yellow Hoodie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

31

Est. top-5 brand share

70%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 71%

Open market

26%

  • Amazon Essentials42%
  • Lauweion11%
  • Dnzzs8%
  • Trendy Queen5%
  • HOCANDY4%
  • Stelle4%

Demand

Yellow Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 8.6×

Search terms

Top Yellow Hoodie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yellow hoodie210K/yr
  • yellow sweatshirt188K/yr
  • yellow sweatshirt women80K/yr
  • butter yellow hoodie75K/yr
  • yellow hoodie women64K/yr
  • yellow hoodie men41K/yr
  • light yellow hoodie34K/yr
  • light yellow sweatshirt20K/yr
  • butter yellow hoodie women7K/yr
  • pastel yellow hoodie13K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Hoodie

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
10.9%of orders come back
“Definitely is oversized”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Yellow Hoodie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data