yellow hoodie
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.51avg listing price — sweet spot $15–$100
Price range
Great$8.01–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 798K searches
Review moat
Bad10,460.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yellow hoodie is a $86K/yr Amazon United States market (798K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
yellow hoodie market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $147K–$196K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 2.4%
- Avg brand age
- 34 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
31
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
38%
Top 20: 71%
Open market
26%
- Amazon Essentials42%
- Lauweion11%
- Dnzzs8%
- Trendy Queen5%
- HOCANDY4%
- Stelle4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.6×
Top yellow hoodie search terms
- yellow hoodie210K/yr
- yellow sweatshirt188K/yr
- yellow sweatshirt women80K/yr
- butter yellow hoodie75K/yr
- yellow hoodie women64K/yr
- yellow hoodie men41K/yr
- light yellow hoodie34K/yr
- light yellow sweatshirt20K/yr
- butter yellow hoodie women7K/yr
- pastel yellow hoodie13K/yr
Top yellow hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow X-Large
Amazon Essentials$15.554.4★18,066 rev
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow Large
Amazon Essentials$15.404.4★18,066 rev
Lauweion Womens Oversized Hoodie Raglan Long Sleeve Pullovers Hooded Sweatshirt with Kangaroo Pocket Yellow
Lauweion$31.024.4★4,117 rev
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Large
Amazon Essentials$13.784.3★19,820 rev
Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight
Dnzzs$37.764.6★479 rev
Newest
by launch date
AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L
AUSELILY$22.7446 rev
Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight
Dnzzs$37.76479 rev
Dnzzs Acid Wash Hoodie Super Soft Sweatshirt for Mens Pullover Oversized Mens Fashion Hoodies & Sweatshirts Vintage Streetwear Butter Yellow Large
Dnzzs$38.04400 rev
Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight
Dnzzs$37.46479 rev
Hatant Soft Hoodies for Women Oversized Sweatshirts Acid Wash Vintage Heavyweight Streetwear Oversized Pullover Hoodies Sweatshirts Sweat Shirts Sweaters Tops Clothes 2026 Butter Yellow-M
Hatant$37.77301 rev
Trending
90-day click momentumAmazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Small
Amazon Essentials$13.424.3★
AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L
AUSELILY$22.744.5★
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow X-Large
Amazon Essentials$15.554.4★
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow X-Large
Amazon Essentials$13.694.3★
Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight
Dnzzs$37.764.6★
What buyers say about yellow hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Beautiful Color”
“Material is soft”
“Great quality”
“It's very comfortable”
“so warm”
“Durability is good though, 100%”
“It is medium weight”
“It also doesn't shrink”
“great for the price”
What buyers complain about
“Definitely is oversized”
“Color not at all as shown”
“good material supper cheap for a hoodie 10/10”
“I had to return it bc there was no getting the fowl smell out of the fabric”
“Shrinks”
“This came used”
“there was 2 holes”
“It looks more expensive than what it is”
“Started pilling after first wash”
“but is a little see though”
Top return reasons
Common questions
- Is yellow hoodie profitable to sell on Amazon United States?
- The niche generates $86K/yr across 51 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the yellow hoodie niche?
- 26 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in yellow hoodie?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 10.9% — above our launch gate.
- When does demand for yellow hoodie peak?
- Demand peaks in Oct–Nov; the busiest month runs 8.6× the quietest.
- What does it cost to enter the yellow hoodie niche?
- Listings span $8.01–$50.11; the average listing price is $24.51 (sweet spot $15–$100). The average incumbent carries 10,461 reviews — the moat a new listing must climb.