yellow hoco dress
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.44avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$11.48–$69.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great461.54avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 490K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad21.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow hoco dress is a $34K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
yellow hoco dress market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,911
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 92%
- Out of stock
- 19.3%
- Avg brand age
- 24 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
76 falling
Sellers
84
Top-5 brand share
40%
Top 20: 73%
Top-5 click share
13%
Top 20: 36%
Open market
56%
- MIYIEONZ20%
- Floerns6%
- ForeFair5%
- SOLY HUX5%
- Cjfdfy4%
- Verdusa4%
Demand
Weekly Amazon search volume, last 40 weeks — +62.8% search growth over the last 90 days.Top yellow hoco dress search terms
- butter yellow mini dress32K/yr
- yellow homecoming dress178K/yr
- yellow dress teen19K/yr
- yellow dress for teens18K/yr
- butter yellow dress short12K/yr
- yellow hoco dress99K/yr
- light yellow mini dress16K/yr
- yellow teen dress12K/yr
- yellow dresses for teens10K/yr
- yellow dress mini19K/yr
Top yellow hoco dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIYIEONZ Womens Square Neck Ruffle Hem Mini Dresses Ruched Waist Slim Medium Yellow Sleeveless Corset Dress for Women Summer Short Party Dress
MIYIEONZ$33.224.1★210 rev
Cjfdfy Womens Strapless Lace Mini Dress Tiered Ruffle Skirt Tube Top Dress Slim Fit Cocktail Party Homecoming Outfit (Light Yellow S)
Cjfdfy$31.833.2★53 rev
MIYIEONZ Womens Boat Neck Dresses Backless Knotted Casual Summer Beach Club Party Wedding Guest Bodycon Small Yellow Mini Dress
MIYIEONZ$26.803.5★88 rev
SHENHE Girls Smocked Ruched A Line Swing Dress Layered Tie Shoulder Flowy Cami Short Dress Mustard Yellow 13 Years
SHENHE$29.424.4★920 rev
YBSKG Womens Elegant Strapless Tube Ruched Bodycon Mini Dress Party Cocktail Dresses Light Yellow
YBSKG$33.514.3★425 rev
Newest
by launch date
Misng Womens Strapless Lace Mini Dress Sleeveless Ruffle Homecoming Party Grad Tiered Short Dress Yellow
Misng$30.0532 rev
IWD Cocktail Dresses for Women 2026 Summer Elegant Classy A Line Boat Neck Sleeveless Mini Short Party Dress (Light Yellow X-Small)
IWD$36.00132 rev
SHINFY Women Chiffon Halter Cocktail Dresses for Wedding Guest Ruffle Mini Beach Vacation Birthday Dresses Yellow
SHINFY$32.8762 rev
MIYIEONZ Womens Summer Boat Neck Mini Dress Sleeveless Ruched Slim Fit Going Out Cocktail Party Bodycon Dresses Small Yellow
MIYIEONZ$22.4798 rev
PRETTYGARDEN Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress (Yellow Large)
PRETTYGARDEN$37.761,478 rev
Trending
90-day click momentumMisng Womens Strapless Lace Mini Dress Sleeveless Ruffle Homecoming Party Grad Tiered Short Dress Yellow
Misng$30.054.0★
SHINFY Women Chiffon Halter Cocktail Dresses for Wedding Guest Ruffle Mini Beach Vacation Birthday Dresses Yellow
SHINFY$32.873.6★
Realtix Womens Satin Silk Backless Strapless Mini Dress Sexy Low Back Tube Club Party Dress for Women Yellow
Realtix$39.603.9★
IWD Cocktail Dresses for Women 2026 Summer Elegant Classy A Line Boat Neck Sleeveless Mini Short Party Dress (Light Yellow X-Small)
IWD$36.004.4★
Floerns Womens Summer Mini Dress Floral Lace Sleeveless Vacation Cute A Line Dresses Yellow Medium
Floerns$31.394.1★
What buyers say about yellow hoco dress
What buyers praise and complain about, mined from review topics.What buyers love
“Classy fit”
“Color is accurate”
“Comfortable too”
“Beautifully made”
“flattering”
“The material is soft”
“Buttery soft”
“stretch”
“Exactly what I expected it to look like”
“breathable for summer”
What buyers complain about
“very loose”
“You can see EVERYTHING even bandaids through the fabric”
“Cheap material”
“Color doesnt match”
“Looked a bit cheap made”
“Not as described”
“Not flattering”
“To thin”
“No built in bra”
“Length can hit awkwardly depending on height”
Top return reasons
Common questions
- Is yellow hoco dress profitable to sell on Amazon United States?
- The niche generates $34K/yr across 173 tracked products. 17 of 87 products launched in the last 360 days are still selling. 90-day search growth is +62.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the yellow hoco dress niche?
- 76 brands and 84 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in yellow hoco dress?
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 21.9% — above our launch gate.
- What does it cost to enter the yellow hoco dress niche?
- Listings span $11.48–$69.20; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.