Yellow Headband

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+51.5%

Conversion, latest week

3.8%

Market size, estimated

$232Ka year

Peak month

October13.1× the quietest month

Top search term

yellow headband206K searches a year

Listings sell for $23.20 on average, from $5.74 to $437.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $23.20 that is $2K to $6K a year per listing.

Average price

$23.20inside the $15 to $100 sweet spot

Price range

$5.74–$437.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #948 within Sport Headbands. It carries 1,781 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#948in Sport Headbands

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,781per listing

Listings tracked

30

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months