yellow hat
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.98–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 389K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,854.66avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow hat is a $160K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
yellow hat market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $204K–$245K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #796
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 70%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
56
Top-5 brand share
44%
Top 20: 79%
Top-5 click share
29%
Top 20: 63%
Open market
53%
- Falari27%
- Gelante5%
- Komorebi4%
- Von Dutch4%
- Tommy Hilfiger4%
- CHOK.LIDS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 16.3×
Top yellow hat search terms
- yellow hat226K/yr
- yellow baseball cap42K/yr
- yellow hat women24K/yr
- yellow cap25K/yr
- yellow hats13K/yr
- yellow baseball hat12K/yr
- yellow hat men16K/yr
- yellow hats for women7K/yr
- yellow baseball caps6K/yr
- yellow ball cap6K/yr
Top yellow hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Yellow)
Falari$8.964.5★21,391 rev
Falari Classic Baseball Cap Dad Hat 100% Cotton Soft Adjustable Size Yellow
Falari$10.024.5★5,821 rev
Komorebi Baseball Cap Women Hat Trucker Hats for Men Vintage Distressed Cotton Dad Hat Unisex Washed Adjusted Cap Yellow One Size
Komorebi$12.284.4★143 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Yellow
Falari$9.894.5★462 rev
Von Dutch Unisex Trucker Hat - Retro Classic Solid Color Mesh Back Snapback Baseball Cap for Men & Women Size One Size Lemon Yellow
Von Dutch$35.024.7★434 rev
Newest
by launch date
TOP-EX ChicPony Womens High Ponytail Baseball Cap UVCoolix Instant Cooling UPF 50+ Sun Hat Lightweight Sports Cap - Sun Faded Yellow One Size
TOP-EX$25.1225 rev
CKYPTFK Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits - Lemon Yellow Beret Cap
CKYPTFK$9.90240 rev
Vintage Fashion Trucker Hat | Men & Women | Embroidered Western Trendy Baseball Caps | Country Cute Retro Hats for Cowgirls & Cowboys | Camo Red Cotton | Snapback Hat (Signature C. | Butter Yellow)
CITRUSY$33.25410 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Yellow
Falari$9.89462 rev
Falari 5-Panel Mesh Baseball Cap Trucker Hat Structured Plain Design Cotton Adjustable Size - Yellow
Falari$9.93391 rev
Trending
90-day click momentumTOP-EX ChicPony Womens High Ponytail Baseball Cap UVCoolix Instant Cooling UPF 50+ Sun Hat Lightweight Sports Cap - Sun Faded Yellow One Size
TOP-EX$25.124.4★
Vintage Fashion Trucker Hat | Men & Women | Embroidered Western Trendy Baseball Caps | Country Cute Retro Hats for Cowgirls & Cowboys | Camo Red Cotton | Snapback Hat (Signature C. | Butter Yellow)
CITRUSY$33.254.7★
Glamorstar Classic Unisex Baseball Cap Adjustable Washed Dyed Cotton Ball Hat (One Size Yellow)
Glamorstar$12.914.3★
CKYPTFK Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits - Lemon Yellow Beret Cap
CKYPTFK$9.904.3★
Komorebi Baseball Cap Women Hat Trucker Hats for Men Vintage Distressed Cotton Dad Hat Unisex Washed Adjusted Cap Yellow One Size
Komorebi$12.284.4★
What buyers say about yellow hat
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are very pretty”
“Fits nice a snug and is adjustable”
“quality and fit are as expected”
“As advertised”
“Great price”
“It is comfortable”
“I think it looks classy”
“Material is fully waterproof”
“Is adjustable”
“Warm ears”
What buyers complain about
“Runs large”
“the yellow color is quite different than in the picture”
“Very uncomfortable”
“Not a very quality hat”
“it already broke”
“I was unsure initially since it was so affordable”
“The band : 1 strap Is elastic and is very tight and not adjustable”
“makes creases”
“When wearing it I would not know that it was thin”
“the material is not very supportive like ordinary hats”
Top return reasons
Common questions
- Is yellow hat profitable to sell on Amazon United States?
- The niche generates $160K/yr across 67 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +45.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the yellow hat niche?
- 45 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in yellow hat?
- Top complaints mined from reviews: Size-Overall, Color, Comfort-Overall. The return rate is 7.5% — above our launch gate.
- When does demand for yellow hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 16.3× the quietest.
- What does it cost to enter the yellow hat niche?
- Listings span $6.98–$51.72; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 3,855 reviews — the moat a new listing must climb.