Yellow Hat

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

+45.5%

Conversion, latest week

2.5%

Market size, estimated

$160Ka year

Peak month

October16.3× the quietest month

Top search term

yellow hat226K searches a year

Listings sell for $16.33 on average, from $6.98 to $51.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $16.33 that is $2K to $4K a year per listing.

Average price

$16.33inside the $15 to $100 sweet spot

Price range

$6.98–$51.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

7.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #796 within Baseball Caps. It carries 3,855 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

99%

Out of stock, average day

3.3%

Average rank

#796in Baseball Caps

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,855per listing

Listings tracked

67

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months