Yellow Flannel

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

0.4%

Market size, estimated

$9Ka year

Peak month

October10.7× the quietest month

Top search term

yellow plaid shirt26K searches a year

Listings sell for $20.76 on average, from $9.74 to $39.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.76 that is $0 to $2K a year per listing.

Average price

$20.76inside the $15 to $100 sweet spot

Price range

$9.74–$39.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #5,146 within Button-Down Shirts. It carries 3,693 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

14.4%

Average rank

#5,146in Button-Down Shirts

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,693per listing

Listings tracked

102

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months