yellow flannel
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$9.74–$39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,693.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 123K searches
Returns
Bad13.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow flannel is a $9K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
yellow flannel market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $21K–$26K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #5,146
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 14.4%
- Avg brand age
- 32 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
53
Top-5 brand share
38%
Top 20: 78%
Top-5 click share
23%
Top 20: 50%
Open market
58%
- Amazon Essentials10%
- Cromoncent10%
- DOKKIA7%
- UPAAN6%
- Dubinik4%
- Lumister4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -12.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.7×
Top yellow flannel search terms
- yellow plaid shirt26K/yr
- yellow flannel24K/yr
- yellow flannel men19K/yr
- yellow plaid shirt men14K/yr
- yellow plaid shirt women11K/yr
- yellow flannel women10K/yr
- black and yellow flannel6K/yr
- black and yellow plaid shirt5K/yr
- yellow flannel shirt women4K/yr
- yellow and black flannel4K/yr
Top yellow flannel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirt Yellow Black Small
Cromoncent$17.054.2★310 rev
Mens Plaid Flannel Button Down Shirt Regular Fit Long Sleeve Casual Shirts Yellow 5
UPAAN$25.254.2★233 rev
DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Medium Buffalo Yellow Black)
DOKKIA$19.004.5★5,840 rev
Esabel.C Flannel Shirts for Women Long Sleeve Button Down Plaid Fall Shirt Casual Work Tops Yellow/Black L
Esabel.C$19.594.3★20 rev
Cowboy Shirt Mens Plaid Button Down Shirt Long Sleeve Work Casual Shirt Halloween Cosplay Costume for Adult L Yellow
LILLIWEEN$22.424.4★379 rev
Newest
by launch date
Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit Yellow
Dubinik$37.51120 rev
Womens Plus Size Yellow Plaid Shirt Long Sleeve Button Down Navy Blue Flannel Shirts Casual Roll Up Checkered Clothing Oversize Blouse Fall Tops L
splensive$24.14169 rev
WINDFIT Mens Cotton Flannel Shirt Jacket Fleece Plaid Shirt Yellow XXL
WINDFIT$38.75694 rev
LucMatton Mens Gingham Short Sleeve Button Down Shirt Cotton Regular Fit Plaid Dress Shirts with Pocket Yellow Large
LucMatton$18.75329 rev
LOMON Women Wrinkle Free Blouse Elegant Checked Blouse Travel Tops Comfy Western Gingham Shirt Yellow and White Plaid L
LOMON$17.2883 rev
Trending
90-day click momentumDubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit Yellow
Dubinik$37.514.4★
Womens Plus Size Yellow Plaid Shirt Long Sleeve Button Down Navy Blue Flannel Shirts Casual Roll Up Checkered Clothing Oversize Blouse Fall Tops L
splensive$24.144.4★
Women Buffalo Flannel Plaid Shirts Long Sleeve Button Down Blouses Yellow Flannel Plaid M
Jandukar$17.354.3★
LucMatton Mens Gingham Short Sleeve Button Down Shirt Cotton Regular Fit Plaid Dress Shirts with Pocket Yellow Large
LucMatton$18.754.6★
HISDERN Flannel Shirt for Men Plaid Mens Flannel Shirts Long Sleeve Yellow Flannel Casual Button Down Shirt with Pocket Regular Fit Fall Winter Spring
HISDERN$21.314.4★
What buyers say about yellow flannel
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Very comfortable”
“Good quality”
“colors are great together”
“Soft and well made”
“comfortable, and the fabric feels light for warmer days”
“great weight for summer”
“thickness”
“Decent shirt for the price”
“This one is very flattering”
What buyers complain about
“Doesnt fit well”
“poorly made”
“the color was off”
“Yellow color pretty material not pretty”
“The smell is awful”
“Very cute top I bought two however the bottom by the waist is very narrow thats the only bad thing”
“Not wrinkle free”
“The buttons are basically not sewn onto the shirt at all”
“a little stiff”
“Does not match description”
Top return reasons
Common questions
- Is yellow flannel profitable to sell on Amazon United States?
- The niche generates $9K/yr across 102 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the yellow flannel niche?
- 48 brands and 53 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in yellow flannel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 13.0% — above our launch gate.
- When does demand for yellow flannel peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.7× the quietest.
- What does it cost to enter the yellow flannel niche?
- Listings span $9.74–$39.09; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 3,693 reviews — the moat a new listing must climb.