Yellow Fedora

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

1.6%

Market size, estimated

$32Ka year

Peak month

October49.0× the quietest month

Top search term

curious george hat17K searches a year

Listings sell for $21.75 on average, from $8.97 to $59.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.75 that is $0 to $2K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$8.97–$59.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #3,651 within Accessories. It carries 2,343 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

92%

Out of stock, average day

19.0%

Average rank

#3,651in Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,343per listing

Listings tracked

26

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months