Yellow Fascinators for Women

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +132.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+132.7%

Conversion, latest week

1.7%

Market size, estimated

$18Ka year

Peak month

April28.6× the quietest month

Top search term

yellow derby hats for women12K searches a year

Listings sell for $18.94 on average, from $4.99 to $64.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.94 that is $0 to $2K a year per listing.

Average price

$18.94inside the $15 to $100 sweet spot

Price range

$4.99–$64.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.2%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,316 within Special Occasion Accessories. It carries 1,171 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

99%

Out of stock, average day

4.9%

Average rank

#1,316in Special Occasion Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,171per listing

Listings tracked

99

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months