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Yellow Dress Shirt

high returns (12.2%) — Yellow Dress Shirt doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45

Market size 2Growth 53Conversion 4Competition 78Returns 0Price range 82Avg price 87Brand share 59Review moat 39Quality gap 52
This niche Category average · 16,930 niches

Is Yellow Dress Shirt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yellow Dress Shirt is a $7K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Yellow Dress Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +25.4% over the last 90 days and 0.4% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr1K
Search volume / yr+25.4%97K
Conversion rate0.4%
Avg price$19.73

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers24 · 27
Top-5 product click share37%
Open market30%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement88%
New entrants (1y)11· 2 succeeded
Avg rating4.4★
Avg reviews2,553

Top Yellow Dress Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$335$670$1K$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

27

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

37%

Top 20: 72%

Open market

26%

  • J.VER24%
  • Alimens & Gentle16%
  • JEMITOP13%
  • ZEROYAA12%
  • Amazon Essentials5%
  • siliteelon4%

Yellow Dress Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR0.4%Products48Brands24Top 5 Brands70%OOS Rate1.3%Rating4.4★Reviews2,553Avg BSR#875
23K18KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.2×

Top Yellow Dress Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yellow button up44K/yr
  • yellow button up shirt17K/yr
  • yellow button down12K/yr
  • mens yellow button up6K/yr
  • yellow button down shirt9K/yr
  • yellow dress shirts for men5K/yr
  • yellow button up men5K/yr

What reviews say buyers love and hate about Yellow Dress Shirt

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall25%

Good fit

Color13%

Nice color

Material Quality9%

warm material

Value For Money9%

definitely worth the money

Soft Feel8%

This shirt has a silky feel so it

What buyers complain about

58% of reviews
Size-Overall14%

Was sent the wrong size

Wrinkles9%

A dry cleaner would probably be able to get all the wrinkles out of the shirt

Material Quality7%

Terrible cheap material

Shoulder Fit7%

It was a little bit too small on the shoulders otherwise its great quality

Transparency7%

You can see through it

Yellow Dress Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

12.2%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Color
17%
3Material Quality
8%
4Chest Fit
6%
5Length
4%

Common Yellow Dress Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Dress Shirt 42/100 on Amazon United States — Skip it. The niche generates $7K/yr across 48 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved +25.4% over the last 90 days.
Search demand for Yellow Dress Shirt on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 18.2× the quietest.