Yellow Dress Shirt

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+25.4%

Conversion, latest week

0.4%

Market size, estimated

$7Ka year

Peak month

October18.2× the quietest month

Top search term

yellow button up44K searches a year

Listings sell for $19.73 on average, from $12.57 to $27.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.73 that is $0 to $2K a year per listing.

Average price

$19.73inside the $15 to $100 sweet spot

Price range

$12.57–$27.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

12.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #875 within Button-Down Shirts. It carries 2,553 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#875in Button-Down Shirts

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,553per listing

Listings tracked

48

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months