yellow cardigan
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.38avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$12.44–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,669.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 1.0M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Returns
Bad10.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow cardigan is a $184K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
yellow cardigan market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $140K–$187K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 5.9%
- Avg brand age
- 33 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
140
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
21%
Top 20: 44%
Open market
44%
- GRACE KARIN19%
- Amazon Essentials12%
- SOLY HUX10%
- GRECERELLE5%
- FireSwan5%
- Trendy Queen4%
Demand
Weekly Amazon search volume, last 20 weeks — -36.4% search growth over the last 90 days.Top yellow cardigan search terms
- yellow cardigan383K/yr
- yellow cardigan for women164K/yr
- butter yellow cardigan90K/yr
- light yellow cardigan37K/yr
- pale yellow cardigan20K/yr
- butter yellow cardigan for women16K/yr
- gold sweater65K/yr
- yellow cropped cardigan15K/yr
- womens yellow cardigan17K/yr
- light yellow sweater27K/yr
Top yellow cardigan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Small
SOLY HUX$31.034.3★110 rev
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Dark Yellow XX-Large
Amazon Essentials$14.904.4★19,543 rev
GRACE KARIN Womens Summer Yellow Cardigan Sweaters Lightweight Cardigans for Women Trendy Button Shrug Sweater Tops M
GRACE KARIN$25.474.5★3,220 rev
Trendy Queen Cropped Cardigan Sweaters for Women Lightweight Y2k Fall Outfits Spring Fashion Clothes 2026 Grey M
Trendy Queen$25.994.5★1,455 rev
SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Medium
SOLY HUX$31.144.3★110 rev
Newest
by launch date
Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Pastel Yellow Medium
Amazon Essentials$18.6093 rev
FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow S
FireSwan$16.9457 rev
FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow M
FireSwan$17.1257 rev
FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow L
FireSwan$17.3257 rev
GRACE KARIN Summer Cardigans for Women Lightweight Yellow Short Sleeve Cardigan 2026 Button Up Work Sweater Tops
GRACE KARIN$24.53144 rev
Trending
90-day click momentumAmazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Pastel Yellow Medium
Amazon Essentials$18.604.5★
Forever 21 Womens Cardigan Sweater Soft Knit Long Sleeve Button Front Layer for Everyday Casual Wear Color- Yellow Size- Medium
Forever 21$30.053.1★
COZYEASE Womens Cropped Button Down Lightweight Cardigan Sweater Knit Y2k Fall Outfits Fashion Clothes 2025 Deep Yellow Small
COZYEASE$27.724.6★
GRACE KARIN Womens Summer Yellow Cardigan Sweaters Lightweight Cardigans for Women Trendy Button Shrug Sweater 3XL
GRACE KARIN$25.914.5★
GRECERELLE Butter Yellow Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Cardigans for Dressy 2026
GRECERELLE$19.364.7★
What buyers say about yellow cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“the color is beautiful”
“The fit is flattering”
“really well made”
“feels soft on the skin”
“Very comfortable”
“Nice thick material”
“Perfect and lightweight”
“adds very nice warmth”
“I liked the shape”
“Worth the price”
What buyers complain about
“Bigger than expected”
“The color is dull”
“Cheap Quality”
“it has a thicker fabric than it looks like it does”
“Poorly made product, terrible shape and material”
“Heavy Pilling”
“Im certain it will disintegrate during a machine wash”
“But it ended up shrinking”
“wrinkled beyond belief”
“Itchy”
Top return reasons
Common questions
- Is yellow cardigan profitable to sell on Amazon United States?
- The niche generates $184K/yr across 107 tracked products. 5 of 50 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the yellow cardigan niche?
- 41 brands and 140 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in yellow cardigan?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 10.8% — above our launch gate.
- What does it cost to enter the yellow cardigan niche?
- Listings span $12.44–$35.62; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.