Is yellow button up shirt men profitable to sell on Amazon United States?

The niche generates $66K/yr across 54 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (41/100).

How competitive is the yellow button up shirt men niche?

19 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in yellow button up shirt men?

Top complaints mined from reviews: Wrinkles, Size-Overall, Quality-Overall. The return rate is 10.7% — above our launch gate.

When does demand for yellow button up shirt men peak?

Demand peaks in Apr–Oct–Nov; the busiest month runs 6.5× the quietest.

What does it cost to enter the yellow button up shirt men niche?

Listings span $8.70–$30.94; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 3,741 reviews — the moat a new listing must climb.

yellow button up shirt men

Skip it

High returns (10.7%) — this niche doesn't clear our bar today.

Avg price

Great$19.83

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$8.70–$30.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,741.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 258K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.7%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, yellow button up shirt men is a $66K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

yellow button up shirt men market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 1.3%
Avg BSR: #301
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.0%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

37%

Top 20: 70%

Open market

20%

J.VER28%
Alimens & Gentle20%
ZEROYAA12%
JEMITOP12%
Ruisin5%
LucMatton4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.5×

Open Trend

Top yellow button up shirt men search terms

yellow dress shirt men53K/yr +3.7%1.0% conv.
mens yellow dress shirt38K/yr -6.0%1.0% conv.
yellow button down shirt men59K/yr +1.1%0.9% conv.
yellow mens dress shirt20K/yr -2.9%1.2% conv.
yellow button up shirt men28K/yr +73.7%0.8% conv.
camisa amarilla para hombre19K/yr +54.7%0.3% conv.
light yellow shirt men11K/yr +34.4%0.3% conv.
mens yellow button down shirt14K/yr +8.2%0.4% conv.
men yellow dress shirt8K/yr -17.4%0.5% conv.
camisas amarillas para hombre7K/yr +30.0%0.3% conv.

All search terms

Top yellow button up shirt men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts Yellow

J.VER$21.204.4★1,290 rev

Alimens & Gentle Yellow Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Semi-Formal Wedding Button Down Shirts Yellow Large

Alimens & Gentle$18.304.5★6,798 rev

J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts Yellow

J.VER$21.234.2★1,679 rev

Alimens & Gentle Mens Cotton Linen Short Sleeve Shirts Solid Casual Button Down Shirt Beach Summer Vacation Tops Yellow L

Alimens & Gentle$17.594.4★162 rev

ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large

ZEROYAA$18.134.6★1,352 rev

Newest

by launch date

Alimens & Gentle Mens Cotton Linen Short Sleeve Shirts Solid Casual Button Down Shirt Beach Summer Vacation Tops Yellow L

Alimens & Gentle$17.59162 rev

6mo ago

JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Yellow L

JEMITOP$18.9856 rev

6mo ago

LucMatton Mens Oxford Short-Sleeve Button-Down Shirt Summer Casual Regular-fit Dress Shirts with Pocket Light Yellow Large

LucMatton$19.7283 rev

8mo ago

LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Light Yellow Large

LucMatton$17.29110 rev

8mo ago

Ruisin Mens Dress Shirts for Men Mens Shirt Long Sleeve Button Down Big and Tall Up Wrinkle Free Casual Button-Down Wedding Yellow Size M

Ruisin$18.9742 rev

1y ago

What buyers say about yellow button up shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fits good”

Color14%

“Color is perfect”

Value For Money9%

“Great value for the price”

Quality-Overall8%

“Very well made”

Material Quality5%

“Material was cool and lightweight, very comfortable and breathable”

Advertised Vs Actual Product5%

“just as pictured”

Comfort-Overall4%

“Love the fabric, very comfortable”

Breathability3%

“breathable”

Weight Light2%

“lightweight”

Shape/Style2%

“I found thus style very versatile”

What buyers complain about

Wrinkles18%

“A dry cleaner would probably be able to get all the wrinkles out of the shirt”

Size-Overall16%

“Was sent the wrong size”

Quality-Overall8%

“Poor quality”

Shoulder Fit7%

“It was a little bit too small on the shoulders otherwise its great quality”

Transparency7%

“You can see through it”

Sleeve Fit3%

“prefer greg norman style looser sleeves for golf”

Material Quality3%

“does not have much cotton”

Fastener Quality2%

“No buttons on the collar”

Thickness2%

“Very thin, soft”

Stitch/Finish/Polish2%

“Also, had many loose threads I had to trim with scissors”

Top return reasons

Size-Overall39%

Color19%

Material Quality6%

Chest Fit6%

Length4%

Sleeve Fit3%

Shoulder Fit3%

Advertised Vs Actual Product3%

Thin2%

Neck Fit2%

Common questions

Is yellow button up shirt men profitable to sell on Amazon United States?: The niche generates $66K/yr across 54 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (41/100).
How competitive is the yellow button up shirt men niche?: 19 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in yellow button up shirt men?: Top complaints mined from reviews: Wrinkles, Size-Overall, Quality-Overall. The return rate is 10.7% — above our launch gate.
When does demand for yellow button up shirt men peak?: Demand peaks in Apr–Oct–Nov; the busiest month runs 6.5× the quietest.
What does it cost to enter the yellow button up shirt men niche?: Listings span $8.70–$30.94; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 3,741 reviews — the moat a new listing must climb.