Yellow Brick Road Costume

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-28.6%

Conversion, latest week

0.9%

Market size, estimated

$19Ka year

Top search term

munchkin costume26K searches a year

Listings sell for $25.55 on average, from $6.60 to $49.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.55 that is $0 to $3K a year per listing.

Average price

$25.55inside the $15 to $100 sweet spot

Price range

$6.60–$49.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #25,327 within Robes, Capes & Jackets. It carries 325 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

63%

Out of stock, average day

11.5%

Average rank

#25,327in Robes, Capes & Jackets

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

325per listing

Listings tracked

35

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months