yellow brick road costume
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.55avg listing price — sweet spot $15–$100
Review moat
Great324.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.60–$49.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, yellow brick road costume is a $19K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
yellow brick road costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #25,327
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 63%
- Out of stock
- 11.5%
- Avg brand age
- 43 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
36
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
27%
- Fun Costumes41%
- Eybila8%
- BPURB7%
- CANASOUR6%
- Croloose6%
- Sunny Fashion5%
Demand
Weekly Amazon search volume, last 38 weeks — -28.6% search growth over the last 90 days.Top yellow brick road costume search terms
- munchkin costume26K/yr
- wizard of oz munchkin costume13K/yr
- yellow brick road costume30K/yr
- yellow brick road shirt6K/yr
- munchkin costume kids5K/yr
- munchkin costume wizard of oz kids802/yr
Top yellow brick road costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored
Fun Costumes$40.254.4★11 rev
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★104 rev
Boys Colonial Costume 18th Century Pilgrim Costume Boys Knicker Pants Green
BPURB$12.304.4★380 rev
Fun Costumes Green and White Munchkin Socks - One Size
Fun Costumes$10.784.2★78 rev
Sunny Fashion Girls Beige German Dirndl Oktoberfest Floral Bavarian Party Dress Size 7
Sunny Fashion$25.464.6★638 rev
Newest
by launch date
Brick Road Gold Yellow Print Bucket Hat Fisherman Fishing Sun Cap for Adult Women Men Girl Boy Unisex
YETTA YANG$13.02106 rev
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.52104 rev
YETTA YANG Brick Road Gold Yellow Halloween Hooded Robe Cloak for Women Holiday Party Hoodies Cape Men Cosplay Costumes
YETTA YANG$19.2860 rev
Croloose Yellow Brick Shirt Halloween Costume Cosplay Holiday Party Costume Adult Mens Womens Novelty T-Shirts(M)
Croloose$14.0321 rev
ReliBeauty Kids Girls Dirndl Dress Oktoberfest Costume German for Girls Blue & Pink 140
ReliBeauty$35.6687 rev
Trending
90-day click momentum
CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 5T
CANASOUR$25.654.6★
Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored
Fun Costumes$40.254.4★
CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 4T
CANASOUR$34.984.6★
Munchkin Shoes for Kids with Soft Vinyl Soles and Satin Uppers Medium
Fun Costumes$9.353.9★
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★
What buyers say about yellow brick road costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fit comfortably”
“But you definitely get what you pay for”
“Great product”
“Super easy costume”
“It is the perfect weight”
“This is especially important if you're looking to purchase your exact school colors”
“This cape is made of very nice flowy material”
What buyers complain about
“Cheap”
“Hat too biggest”
“Only one hat red color not accurate discription”
“Way to expensive for just to worn one time”
“Amazing fabric, design of the pattern is all wrong”
Top return reasons
Common questions
- Is yellow brick road costume profitable to sell on Amazon United States?
- The niche generates $19K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the yellow brick road costume niche?
- 19 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in yellow brick road costume?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 10.3% — above our launch gate.
- What does it cost to enter the yellow brick road costume niche?
- Listings span $6.60–$49.16; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.