Is yellow bikini top profitable to sell on Amazon United States?

The niche generates $37K/yr across 191 tracked products. 19 of 101 products launched in the last 360 days are still selling. 90-day search growth is +125.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the yellow bikini top niche?

62 brands and 73 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in yellow bikini top?

Top complaints mined from reviews: Size-Overall, Color, Strap/String Quality. The return rate is 12.4% — above our launch gate.

What does it cost to enter the yellow bikini top niche?

Listings span $7.33–$56.06; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.

yellow bikini top

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible15%

top-5 click share — an open shelf

Growth

Incredible+125.0%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$25.16

avg listing price — sweet spot $15–$100

Price range

Great$7.33–$56.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,094.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$37K

$37K/yr · 289K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, yellow bikini top is a $37K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

yellow bikini top market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $38K–$50K; units × avg price
Conversion rate: 0.5%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.4%
Avg brand age: 31 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

15%

Top 20: 32%

Open market

59%

ZAFUL9%
Amazon Essentials8%
Herseas7%
SUUKSESS6%
SOLY HUX6%
Sucrefas5%

Top yellow bikini top search terms

yellow bikini top54K/yr +117.3%0.6% conv.
butter yellow swimsuit28K/yr +156.7%0.3% conv.
yellow bikini set26K/yr +157.3%0.4% conv.
yellow bikini bottom23K/yr +133.2%0.5% conv.
butter yellow bathing suit16K/yr +117.8%0.3% conv.
yellow high waisted bikini17K/yr +134.1%0.1% conv.
bikini yellow14K/yr +76.5%0.4% conv.
blue and yellow bikini10K/yr +265.4%0.1% conv.
womens yellow swimsuit13K/yr +89.0%0.2% conv.
yellow two piece swimsuit9K/yr +178.5%0.1% conv.

All search terms

Top yellow bikini top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sucrefas Womens Triangle Halter Bikini Top Adjustable String Removable Padded Swimsuit Bathing Suit Top Yellow S

Sucrefas$17.514.4★399 rev

SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Yellow Small

SOLY HUX$28.794.0★24 rev

Light Yellow Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M

Daci$25.584.7★420 rev

MakeMeChic Womens Triangle Thong Bikini Sets Halter String High Cut Micro Swimsuit Bathing Suit Yellow Solid Small

MakeMeChic$24.833.5★10 rev

Herseas Womens Popular Swimsuits 2 Piece U-Wired Push up Ribbed Ruched High Rise Bikini Sets Longline Modest Solid Slimming Swim Suit Elegant Vacation Clothes Yellow Cream Large

Herseas$28.834.5★2,081 rev

Newest

by launch date

SUUKSESS Women Sexy One piece Tummy Control Swimsuit Cutout Backless Slimming Swimwear 2025 Cheeky Side O-Ring Bathing Suit (Butter Yellow Medium)

SUUKSESS$36.46227 rev

3mo ago

ZAFUL Yellow Gingham Underwire Bikini Womens Bikini Sets Underwire Swimsuits Full Coverage High Waisted Two Piece Swimwear Plaid Bathing Suit M

ZAFUL$35.3495 rev

3mo ago

SUUKSESS Women Bandeau High Waisted Bikini Set Cheeky High Cut Two Piece Swimsuits Square Neck Color Block Bathing Suit (Light Yellow M)

SUUKSESS$29.22115 rev

4mo ago

Verdusa Women Bikini Sets 2 Piece Triangle Bikini Swimsuits and Thong Bathing Suit Vacation Outfits Butter Yellow Medium

Verdusa$27.834 rev

5mo ago

OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Large

OYOANGLE$34.6767 rev

5mo ago

What buyers say about yellow bikini top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“fit like a glove”

Color14%

“The color is vibrant”

Comfort-Overall10%

“extremely comfortable”

Shape/Style7%

“Very flattering”

Quality-Overall7%

“Very well made with great support”

Material Quality5%

“Nice thick material and fits nicely”

Advertised Vs Actual Product5%

“Item as advertised”

Soft Feel3%

“Its buttery soft and runs true to size”

Value For Money2%

“Worth it”

Suitability Hot Weather2%

“Perfect for summer”

What buyers complain about

Size-Overall28%

“So small”

Color10%

“Color fades”

Strap/String Quality5%

“Darn straps”

Transparency4%

“Not see through when wet”

Shape/Style4%

“I just didnt look the way Id like to in it”

Machine Wash Suitability2%

“cheap quality after 1 wash it started to fray”

Thickness2%

“not thick material”

Quality-Overall2%

“looks cheap”

Suitable For Outdoor2%

“not for wearing out in public”

Advertised Vs Actual Product2%

“Top slouches and dos not stay upright as pictured”

Top return reasons

Size-Overall42%

Chest Fit18%

Color7%

Waist Fit6%

Hip Fit5%