yellow bikini
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.06avg listing price — sweet spot $15–$100
Growth
Great+103.3%90-day search growth — must beat 0% to launch
Price range
Great$11.05–$60.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,704.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 1.0M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad13.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, yellow bikini is a $152K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
yellow bikini market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $140K–$168K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 32 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
63
Top-5 brand share
34%
Top 20: 78%
Top-5 click share
17%
Top 20: 38%
Open market
61%
- ZAFUL11%
- MakeMeChic8%
- Herseas6%
- SOLY HUX5%
- Zuvebamyo5%
- Daci5%
Top yellow bikini search terms
- yellow bikini266K/yr
- yellow swimsuits for women162K/yr
- yellow bathing suit110K/yr
- yellow swimsuit81K/yr
- yellow bathing suits for women89K/yr
- butter yellow bikini43K/yr
- yellow bikini top54K/yr
- butter yellow swimsuit28K/yr
- yellow bikini set26K/yr
- yellow bikini bottom23K/yr
Top yellow bikini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MakeMeChic Womens Triangle Thong Bikini Sets Halter String High Cut Micro Swimsuit Bathing Suit Yellow Solid Small
MakeMeChic$24.833.5★10 rev
Light Yellow Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M
Daci$25.584.7★420 rev
SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Yellow Small
SOLY HUX$28.794.0★24 rev
ANRABESS Womens Triangle Bikini Sets Sexy Halter String Two Piece Swimsuits Tie Lace Trim Bathing Suit Trendy Beach Swimwear Cream Medium
ANRABESS$20.174.4★137 rev
Zuvebamyo Womens Triangle Bikini Sets Two Piece Double Straps Halter Swimsuit Tie Side String Cheeky Bathing Suits Yellow S
Zuvebamyo$22.854.5★502 rev
Newest
by launch date
SUUKSESS Women Bandeau High Waisted Bikini Set Cheeky High Cut Two Piece Swimsuits Square Neck Color Block Bathing Suit (Light Yellow M)
SUUKSESS$29.22115 rev
OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Large
OYOANGLE$34.6767 rev
ANRABESS Womens Triangle Bikini Sets Sexy Halter String Two Piece Swimsuits Tie Lace Trim Bathing Suit Trendy Beach Swimwear Cream Medium
ANRABESS$20.17137 rev
ZAFUL Womens Tie Back Padded High Cut Bralette Bikini Set Two Piece Swimsuit (1-Light Yellow191 S)
ZAFUL$34.372,198 rev
Fanuerg Womens Triangle Bikini Sets Halter String Two Piece Swimsuits High Cut Cheeky Bathing Suit Yellow Polka Dots 2026 XL
Fanuerg$21.8456 rev
Trending
90-day click momentumSUUKSESS Women Bandeau High Waisted Bikini Set Cheeky High Cut Two Piece Swimsuits Square Neck Color Block Bathing Suit (Light Yellow M)
SUUKSESS$29.224.1★
MakeMeChic Womens Triangle Thong Bikini Sets Halter String High Cut Micro Swimsuit Bathing Suit Yellow Solid Small
MakeMeChic$24.833.5★
WDIRARA Womens 3 Piece Bikini Set High Cut Halter Swimsuit with Long Sleeve Drawstring Cover Ups Yellow Medium
WDIRARA$24.834.0★
OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Large
OYOANGLE$34.674.0★
Zonsaoja Women String Bikini Set Halter Side Tie Two Piece Swimsuit Triangle Bathing Suits Yellow S
Zonsaoja$22.314.4★
What buyers say about yellow bikini
What buyers praise and complain about, mined from review topics.What buyers love
“fit like a glove”
“The yellow is gorgeous”
“Very comfortable”
“Cupshe is always good quality”
“Very Flattering”
“The material is SO soft”
“Exactly as described”
“Its buttery soft and runs true to size”
“The pattern design is so cute”
“Overall I would say it's worth the money”
What buyers complain about
“Was too small”
“Color fades”
“Hate the way my boobs looked”
“Straps are missing”
“cheap quality after 1 wash it started to fray”
“A bit cumbersome to put on”
“looks cheap”
“Top slouches and dos not stay upright as pictured”
“it didnt work for me”
“not thick material”
Top return reasons
Common questions
- Is yellow bikini profitable to sell on Amazon United States?
- The niche generates $152K/yr across 152 tracked products. 17 of 78 products launched in the last 360 days are still selling. 90-day search growth is +103.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the yellow bikini niche?
- 52 brands and 63 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in yellow bikini?
- Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 13.5% — above our launch gate.
- What does it cost to enter the yellow bikini niche?
- Listings span $11.05–$60.23; the average listing price is $28.06 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.