yellow baseball cap
Worth a lookShows sweet-spot pricing room ($7.04–$51.72), but a small market ($58K/yr) keeps it on the watch list.
Price range
Great$7.04–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,626.34avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, yellow baseball cap is a $58K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
yellow baseball cap market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,189
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 62%
- Out of stock
- 2.0%
- Avg brand age
- 39 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
43
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
37%
Top 20: 72%
Open market
40%
- Falari33%
- Gelante9%
- THE CAP COMPANY5%
- Komorebi5%
- Tommy Hilfiger4%
- GADIEMKENSD4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 9.7×
Top yellow baseball cap search terms
- yellow baseball cap42K/yr
- yellow cap25K/yr
- yellow baseball hat12K/yr
- yellow ball cap6K/yr
Top yellow baseball cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Falari Classic Baseball Cap Dad Hat 100% Cotton Soft Adjustable Size Yellow
Falari$10.024.5★5,821 rev
Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Yellow)
Falari$8.964.5★21,391 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Yellow
Falari$9.894.5★462 rev
Gelante Baseball Caps Dad Hats 100% Cotton Polo Style Plain Blank Adjustable Size. 1817-LightYellow-1PC
Gelante$9.844.5★8,318 rev
Unisex Classic Baseball Cap | Low Profile Soft Top Unstructured Cotton Baseball Cap | Adjustable Size Buckle for Women Men - Yellow
THE CAP COMPANY$10.174.3★266 rev
Newest
by launch date
TOP-EX ChicPony Womens High Ponytail Baseball Cap UVCoolix Instant Cooling UPF 50+ Sun Hat Lightweight Sports Cap - Sun Faded Yellow One Size
TOP-EX$25.1225 rev
Vintage Fashion Trucker Hat | Men & Women | Embroidered Western Trendy Baseball Caps | Country Cute Retro Hats for Cowgirls & Cowboys | Camo Red Cotton | Snapback Hat (Signature C. | Butter Yellow)
CITRUSY$33.25410 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Yellow
Falari$9.89462 rev
Falari 5-Panel Mesh Baseball Cap Trucker Hat Structured Plain Design Cotton Adjustable Size - Yellow
Falari$9.93391 rev
Unisex Classic Baseball Cap | Low Profile Soft Top Unstructured Cotton Baseball Cap | Adjustable Size Buckle for Women Men - Yellow
THE CAP COMPANY$10.17266 rev
Trending
90-day click momentumTOP-EX ChicPony Womens High Ponytail Baseball Cap UVCoolix Instant Cooling UPF 50+ Sun Hat Lightweight Sports Cap - Sun Faded Yellow One Size
TOP-EX$25.124.4★
Vintage Fashion Trucker Hat | Men & Women | Embroidered Western Trendy Baseball Caps | Country Cute Retro Hats for Cowgirls & Cowboys | Camo Red Cotton | Snapback Hat (Signature C. | Butter Yellow)
CITRUSY$33.254.7★
Glamorstar Classic Unisex Baseball Cap Adjustable Washed Dyed Cotton Ball Hat (One Size Yellow)
Glamorstar$12.914.3★
Tommy Hilfiger Mens Dad Hat Hilfiger Logo Cap Hat Limelight O/S
Tommy Hilfiger$13.084.6★
Komorebi Baseball Cap Women Hat Trucker Hats for Men Vintage Distressed Cotton Dad Hat Unisex Washed Adjusted Cap Yellow One Size
Komorebi$12.284.4★
What buyers say about yellow baseball cap
What buyers praise and complain about, mined from review topics.What buyers love
“quality and fit are as expected”
“Perfect color”
“Fits great”
“Came exactly as pictured”
“Decent hat for the price”
“It is comfortable”
“Quality fabric”
“Warm ears”
“Very bright”
“Best rain hat I have had”
What buyers complain about
“They were darker”
“Hat is too small”
“Very uncomfortable”
“Not a very quality hat”
“Wasted over $100 on custom patch work”
“the material is not very supportive like ordinary hats”
“Its not exactly what I wanted”
“The metal strap adjuster broke instantly making the hat just a piece of junk”
“The stitching is a problem”
“They fall apart”
Top return reasons
Common questions
- Is yellow baseball cap profitable to sell on Amazon United States?
- The niche generates $58K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the yellow baseball cap niche?
- 30 brands and 43 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in yellow baseball cap?
- Top complaints mined from reviews: Color, Size-Overall, Comfort-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for yellow baseball cap peak?
- Demand peaks in Oct–Nov; the busiest month runs 9.7× the quietest.
- What does it cost to enter the yellow baseball cap niche?
- Listings span $7.04–$51.72; the average listing price is $17.06 (sweet spot $15–$100). The average incumbent carries 5,626 reviews — the moat a new listing must climb.