Skip to content

Yellow Baseball Cap

Maybe

Prices already span $7.04–$51.72, with room to position. But shoppers spend only $58K a year here, so Yellow Baseball Cap is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$58K/yr85K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
37%top-5 click share · 30 brands · 43 sellers

Flapen Score

Yellow Baseball Cap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Baseball Cap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Baseball Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Baseball Cap 85K times last year and spent an estimated $58K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
4.0%
Market size, estimated
$58Ka year
Peak month
October9.7× the quietest month
Top search term
yellow baseball cap42K searches a year

02 · Price

A sale here is worth $17.06.

Listings sell for $17.06 on average, from $7.04 to $51.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.06 that is $2K to $4K a year per listing.

Average price
$17.06inside the $15 to $100 sweet spot
Price range
$7.04–$51.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,189 within Baseball Caps. It carries 5,626 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#1,189in Baseball Caps
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,626per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Yellow Baseball Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

43

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

37%

Top 20: 72%

Open market

40%

  • Falari33%
  • Gelante9%
  • THE CAP COMPANY5%
  • Komorebi5%
  • Tommy Hilfiger4%
  • GADIEMKENSD4%

Demand

Yellow Baseball Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top Yellow Baseball Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow baseball cap42K/yr
  • yellow cap25K/yr
  • yellow baseball hat12K/yr
  • yellow ball cap6K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Baseball Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color24%+0.85

They were darker

Color was darker than expected

Color is different

Size-Overall17%

Hat is too small

Smaller than expexted

Ran big for us

Comfort-Overall5%−0.04

Very uncomfortable

Quality-Overall5%+0.35

Not a very quality hat

Very cheap

Junk

Value For Money4%−0.04

Wasted over $100 on custom patch work

That does not seem fair when a new customer can still get it for $9.99

unfair price maneuver

Love

Quality-Overall21%+0.35

quality and fit are as expected

Good Quality

It seems well made

Color20%+0.85

Perfect color

Nice vibrant colors

Great color choices

Size-Overall20%

Fits great

This hat fit perfectly

fits him true to size

Advertised Vs Actual Product4%+0.99

Came exactly as pictured

this is exactly what I needed

Exactly what I wanted

Value For Money4%−0.04

Decent hat for the price

Great value

Great price and color

Return

5.8% Return rate 89% Fixable by listing

Size-Overall39%▆▇▇█▆▆

Hat is too small

Smaller than expexted

Ran big for us

Color38%▆█▇▆█▇

They were darker

Color was darker than expected

Color is different

Advertised Vs Actual Product5%█▆▃▅▄▆

Its not exactly what I wanted

the yellow color is quite different than in the picture

Material Quality3%▆▅▅▇█▇

the material is not very supportive like ordinary hats

I wasn't impressed by the quality of the material or its ability to hold its shape

Thin material

Shape/Style3%█▃▂▂▄▃

FAQ

Common Yellow Baseball Cap questions

Answered from the same tracked data.