Yellow Bandana

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +122.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+122.8%

Conversion, latest week

9.2%

Market size, estimated

$147Ka year

Peak month

October11.9× the quietest month

Top search term

yellow bandana154K searches a year

Listings sell for $9.04 on average, from $4.90 to $16.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.04 that is $5K to $7K a year per listing.

Average price

$9.04under the $15 to $100 sweet spot

Price range

$4.90–$16.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

5.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #12,768 within Accessories. It carries 2,470 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#12,768in Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,470per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months